Digital Planning Lead

Job description

This role offers an exciting opportunity to lead the digital relationship across a group of well known retail, travel and gaming brands as well as helping to lead a team.

You will be a key contact for the client, responsible for the digital strategy and planning and buying

You will also be a key member of the overall account team, working closely with your offline media specialist peers to help shape and continually improve our planning & buying output

You will be coordinating across your own team, as well as with online and offline specialists

The ideal person for this role will fit the culture of the7stars. You will be positive, participative, self-confident, competitive and imaginative

Responsibilities: Client Servicing

- Own the client relationship for all digital matters
- Be an expert in your client’s industry, the competitors within the sector and their general industry environment
- Responsibilities: Strategy and Planning Servicing
- You will be well versed in taking briefs from, and presenting back to clients – managing your own and your team’s time and expectations in the process
- You will demonstrate an ability to write digital strategies incorporating all channels & recommend how they work together with offline activity
- You will be able to recommend and set appropriate KPIs
- You will have experience of planning and leading brand and sales-driven campaigns
- You will have a thorough understanding of the digital media market including platform innovations & trading conditions and will use these to continually recommend the best new opportunities for your clients

Responsibilities: Campaign Management and Performance

- Brief, lead and manage the channel specialists ensuring work is delivered on time, to a high standard and that it is aligned to the client’s digital strategy
- Ensure the reporting schedule is set out and adhered to throughout the campaign life cycle
- Lead client calls and meetings for digital
- Ensure your team & specialists are focused on delivering against target KPIs
- Work with the specialist teams to ensure every account has a clear 30/60/90 day optimisation schedule which delivers against the target objectives

Requirements

- We are looking for a motivated and conscientious individual who has a minimum of 6 years experience in a digital media role, preferably at an agency currently operating at an Account/Business Director level
- You will have a solid understanding of all digital media channels; Display, Programmatic, Paid Social, PPC & Affiliates. Awareness of Influencer marketing would also be a benefit
- Be thorough and accurate in reviewing and delivery of work, attention to detail is a key requirement
- Knowledge and experience is required for the following systems: DoubleClick Campaign Manager, Prisma, Google Marketing Platform and Adobe Marketing Cloud

The Package

Competitive Salary and an extensive benefits package which include;

Unlimited Holiday
Gym Membership
Private Healthcare & Income Protection
Free Breakfast & Fruit
Company Bar
Childcare Vouchers and Excellent Maternity/Paternity/Adoption Leave
Pension
Cycle to Work and New Tech Schemes

The Agency

the7stars is an independent agency