Director, Marketing Science

Job description

PHD Global Business aims to be the best of PHD, working closely with the rest of the global PHD network. We are part of Omnicom Media Group, the media division of Omnicom Group, Inc. VW Group has a portfolio of leading brands, including VW, Audi, Porsche, Skoda, Seat, VW Commercial Vehicles, Bentley and MAN. The different brands are supported by specific global teams, and this role is within the largest team, focused on VW passenger cars. The global team’s role is help our twenty six local PHD markets build the VW brand and sell more cars, more profitably. We do this through a passionate focus on data-led strategy, creating digital excellence, fostering a KPI-centric approach, and partnering with all stakeholders in transparent and collaborative way. PHD are creating a new programmatic marketing technology team for VW Passenger cars to put them at the cutting edge of understanding, engaging and converting online audiences. This team will be based in four regional hubs, and will deliver Tag Management, Audience Creation, Dynamic Creative and DMP Technical Management across 30 markets. Audience Team Responsibilities for the audience team are as follows: - Insight development and curation to support audience development and validate targeting Audience development; feature expansion, selection, model creation - For Engine Custom Audiences, audience activation, including testing of audience implementation and trouble shooting - Optimise segments - Programme management, governance and team management - Programme effectiveness, ensure cross-market pollination of best practices Continual development, roadmap of audience development - Potential data evaluations, retro tests to validate new data prior to live campaigns - Campaign management, triage request and track campaign progress - Suitable collaboration tool with ticketing system (such as Jira) Role Responsible for providing oversight and management review of Marketing Science output relating to Audience Creation. Assessing programme effectiveness, reviewing consistency of adoption, spreading best practices and hot audiences. Maintaining the audience and insight development roadmap. Skill requirements Statistician - Experienced in statistical methodologies such as; Data preparation Exploratory data analysis / insight creation Predictive models MMM/Attribution modelling Stratification / sample weighting Clustering / segmentations Data visualisation Ability to use Tableau (or similar) to display and curate insights in an engaging and informative way Story telling Interpretation of analysis output into useful and actionable insights. Connect insights from different data sources to create a compelling narrative. Coding Ability to read and modify code (little new code development needed in the following languages); SQL Additional skills In addition to the data science skills the successful candidate would also need experience with: - Digital tracking technologies (ad servers, DSPs, DMPs) - Syndicated research sources/tools (e.g. ComScore, Nielsen, GfK MRI, Simmons, etc), - Experience with big data (e.g. cookie logs) and cloud technologies - AWS, Redshift, S3, Hadoop, Hive In addition to the minimum experience listed above, it is anticipated that the successful candidate will have exposure to some of the following; - Multivariate model developments - Geographical analytics - Text mining and content analytics - Conjoint analysis - Machine learning processes - Budget setting, optimisation and scenario planning - Data manipulation language; such as Python, SAS or similar - Experience using website analytics packages (GA, Adobe Stack, Webtrends, IBM) - Experience with big data (e.g. cookie logs) and cloud technologies - AWS, Redshift, S3, Hadoop, Hive Must have attributes - Excellent communication skills and ability to inspire and teach a range of business and technical stakeholders at all levels - Excellent project management skills - Proactive, organized, dedicated, team player - Experience coordinating large groups of people, building strong relationships and establishing processes to ensure an effective flow of communication - Collaborative nature and ability to solicit requirements and facts from account and agency teams Opening Date: 8th November 2018 Closing Date: 6th December 2018

The Package


The Agency

PHD Network is a global media company within Omnicom Media Group. The Group represents the combined media assets of full service media networks such as PHD as well as a number of speciality media communications companies. Its presence is across 80 countries throughout the world.