Dyson is one of Britain’s biggest entrepreneurial / innovation success stories of recent times with annual sales in excess of £3billion. They have huge ambitions to increase their global presence and share, notably in fast growth markets. Historically Dyson was famous for vacuum cleaners but have expanded their product portfolio into environmental control (heating and cooling) and personal care with plans to launch several exciting new products including their digital vehicle in 2020. All products are premium – combining best performance with innovative design - and are the best in every segment in which they operate.
First established in 1997 Mindshare is WPP's first new company which since helped found GroupM, WPP's media investment management group. GroupM is the biggest media network in the UK with estimated gross billings of £2.9 billion. Mindshare operates in 133 offices across 82 countries.