Initiative Assessment Day - Entry Level

Job description


Please ensure you are free on Wednesday 13th March 2019. Applications will close on Tuesday 12th March at 12pm.

You will receive an email from the Talent Team to let you know whether you have been selected to attend.

Will be recruiting/assessing for two different roles within the business:
- Associate, Communications Designer
- Associate, Partnerships


We are dynamic, empowered and entrepreneurial.

We pride ourselves in being an equal opportunities employer and diversity and inclusion is at the heart of what we believe in. IPG Mediabrands are committed to increasing the diversity of our workforce and welcome applications regardless of gender identity, race, sexual orientation, disability, age, religion or belief.

Initiative is different to other media agencies.

We are not trapped by a legacy structure primarily centred on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.

We’re not the biggest agency in town. So rather than outsize our competitors we must outsmart them. That’s why we’ve built the strongest strategic capability of any agency in the market. Core to this strategic capability is an obsession with culture and how brands can pivot from brand advertising (which is forgettable) to cultural branding (which is highly memorable).

Our new world model is comprised of four central “craft centres” – Client Advice and Management, Strategy, Communications Design and Partnerships.


Bachelor’s degree in related field or equivalent work experience
Experience would be a benefit

Has a strong eye for detail

Proficiency with Microsoft programs, especially Excel and PowerPoint

Ability to communicate concisely and clearly, both written and oral

Strong organizational and analytical skills

Proven ability to work independently and as part of an integrated team

Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment


Communications Design

Communications Design are the architects of how a brand idea will be delivered across a communications ecosystem in order to unlock the behaviour change that drives brand growth. Communications Design are experts in creating connected communications experiences that spread. They work with strategy and creative partners to translate the client’s cultural opportunity into the idea that shapes the experience someone will have with the brand across paid, owned and earned encounters. Communications Design define the right audiences of value, and how you will engage them within the experience and they work with our analytics partners to quantify the business impact that the holistic experience will have on the brand over time.

Communications design is the discipline and practice of crafting how a brand idea will be delivered through communications across an owned, earned and paid ecosystem in order to achieve a desired behavioral outcome.

Initiative’s Communications Design team is creating the future of planning. Borrowing skills from User Experience, Digital, Public Relations and Content, these media professionals are responsible for curating how people connect and participate with brands through culturally rich ideas. Instead of considering the experience of a brand in components (media / channel planning), Communications Designers think about brand experience in totality (ecosystem planning) ensuring every encounter is useful and impactful.

The Communications Design team dynamically brings brands to life through their actions. They:

Are experts in consumer and communications behaviour, and how changes in behaviors are creating new opportunities for connection
Lead the creation of the dynamic ecosystem approach to deliver a strategy

Work with partners (media, creative, technology, platforms, Specialty Business Units) to curate how a brand should connect within culture
Lead the identification of the right audiences to address how to meet business goals, and guide the quantification of connection encounters holistically

Champion innovative, forward thinking activities that help brands create value with their audience.


Contributor to impactful communications plan development to meet client needs and deliver communications idea

Provide accurate and timely communications planning inputs in support of the Communications Design process

Provide timely responses to adhoc client requests as required
Implementation of digital campaigns (campaign trafficking)

Take ownership of client facing portal – ensuring content meets client needs

Provide communications, audience intelligence, and data inputs through the application of syndicated and proprietary systems for communications design, goal setting, and decision making

Accurately load and maintain planning details within agency financial systems

Maintain POV reports and intelligence on current best practice planning approaches and outcomes for client, brand, and category

Support the Communications Design Directors in researching Communications Design relevant innovations, audience trends & Partnerships opportunities with the ability to provide the Strategy team with actionable insights

Contribute to reporting and analysis of campaigns

Contribute to the ideation team sessions in conjunction with the Strategy team and relevant Specialty Business Units to generate creative & compelling connections idea

Coordinate local market teams to ensure information is shared to the centre

Contributor to Specialty Business Units revenue growth through planning outcomes

Contributor to organic revenue from Communications Design

New Business:
Participation in new business as required

20% Client
60% Internal
20% Commercial

Key Performance Indicators (KPI’s):
Able to research and generate key media inputs for best in class communications planning solutions that propel the communications idea

Able to deploy tools and techniques to deliver best in class communications planning outcomes across Owned Earned Shared Paid

Contribute to media planning process ensuring accuracy of information
Able to produce reports and intelligence related to the planning process to improve decision making

Contributor to client KPI delivery through the provision of best practice, timely, accurate planning information and intelligence



The Partnerships team is the next generation marketplace team of experts that identify, broker and manage the relationship between media, partners and culture vehicles for a given brand. This team leads partner evaluations, makes strategic investment recommendations and manages in-market KPIs. Partnerships works closely with Strategy and Communications Design to bring communications experiences to life and drive innovation. This team ensures we are supporting and executing against the overall corporate initiatives as well as drive maximum value for our clients.

Initiative is building the most streamlined and integrated Partnerships teams in the industry. We do not operate in silos. As such, our best and brightest Partnerships leaders from both Traditional and Digital backgrounds are charged with leading the Partnerships teams and delivering on the following:

Marketplace landscape experts internally and with clients.

All media partner evaluation, selection and recommendations leveraging strategic/ consumer insights, marketplace insights, and Initiative’s proprietary partner selection data and toolsets.

Strategic partnership solutions, negotiation/go‐to-market strategies, and audience—focused strategies, designed to deliver on client objectives and KPIs.

Innovation and emerging partner test opportunities to drive client KPIs.

Support MAGNA aggregate negotiations across all media channels
Support and facilitate IPG Mediabrands corporate, agency and external media initiatives


Maintain client’s schedules in accordance with their goals

Proactively seek out mentorship and learning from other Discipline leaders at Initiative (Strategy, Analytics, Communications Design, Client Advice)

Responsible for smooth running of day-to-day activities

Integral in campaign set up and execution including order letters, specs, creative rotation and billing documentation

Be responsible for billing discrepancies and produce resolutions

Assist in actualizations with partners and final billing numbers

Participate in analysis and post campaign summary of integrated programs

Coordination and scheduling of partner and team meetings

Compilation and distribution of conference reports from status meetings
Participate in departmental projects as requested

Integral in campaign set up and execution including insertion orders, specs and creative trackers

Be responsible for billing discrepancies and produce resolutions
Assist in actualizations with partners and final billing numbers

Participate in analysis and post campaign summary of integrated programs

Coordination and scheduling of partner and team meeting

Compilation and distribution of conference reports from status meetings

Participate in departmental projects as requested

Attend company events and department wide meetings

Learn key programs and tools

Distribute, collect and organize RFPs

Assist in reporting and tracking budgets, savings and value, ensuring accuracy for internal team

Assist in evaluating partner proposals

Enter buys into Prisma and insure system reflects accurate buys

Update buy summary documents

Monitor network buys daily based on audience delivery data to insure delivery in flight

Secure necessary ADU weight

Assist with traffic issues

Timely resolution of billing discrepancies

Ensures and advocates for partner relationships

20% Client
60% Internal
20% Commercial

Key Performance Indicators (KPI’s):
Responsiveness and accuracy on client maintenance

Fosters strong and positive internal relationships

Accurate maintenance of schedules

Participates in agency and external personal growth & education initiatives

Strong knowledge of buying mechanics - Prisma, ADUs, tracking, posting

Adherence to / use of agency processes and tools

Align with billing timelines

Ensures and advocates for agency partner relationships


The Package


We guarantee that your career with us will be varied and exciting. Every day in this fast paced environment presents a different challenge and if you work smart and are the best at what you do, your time here will produce endless possibilities for your future.
You will get our support in developing your skills at every step of your career journey with us. Your manager will help you create a tailored career path and through our in-house experts, and online performance management and learning and development tool, you will have access to a wide range of internal and external courses. In addition to this there are always plenty of internal sessions on the latest developments in the industry, e-learning courses, bite-size learning sessions and on the job training and development.
We aim to provide all of our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency both in the UK and globally.
When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So we also offer a range of benefits:

25 days annual leave. In addition to your annual holiday entitlement, the office usually closes
between Christmas & New Year
Additional holiday for long service
Group Income Protection (after 2 years’ service)
Life Assurance
Private Medical Insurance or Health Cash Plan (dependent on level)
Group Personal Pension Plan with matched contributions from 3-6%
Core Hours (Mon-Thurs, flexible start/finish times)
Early finish Fridays
Generous Maternity & Paternity Pay
Wellbeing programme, including subsidised monthly massages
Paid time off for Volunteering
Independent mortgage advice
Financial education
Employee Assistance Programme
Interest free season ticket loan
Free breakfast
Subsidised Café
Free eye tests
Regular Bar Night
Retail discounts
Flexible benefits including Dental, Travel insurance, Ride2Work, GymFlex and many more!

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The Agency