Initiative Assessment Day - Entry Level

Job description

INITIATIVE ASSESSMENT DAY - Entry Level Please ensure you are free on Wednesday 13th March 2019. Applications will close on Tuesday 12th March at 12pm. You will receive an email from the Talent Team to let you know whether you have been selected to attend. Will be recruiting/assessing for two different roles within the business: - Associate, Communications Designer - Associate, Partnerships OUR COMPANY We are dynamic, empowered and entrepreneurial. We pride ourselves in being an equal opportunities employer and diversity and inclusion is at the heart of what we believe in. IPG Mediabrands are committed to increasing the diversity of our workforce and welcome applications regardless of gender identity, race, sexual orientation, disability, age, religion or belief. Initiative is different to other media agencies. We are not trapped by a legacy structure primarily centred on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients. We’re not the biggest agency in town. So rather than outsize our competitors we must outsmart them. That’s why we’ve built the strongest strategic capability of any agency in the market. Core to this strategic capability is an obsession with culture and how brands can pivot from brand advertising (which is forgettable) to cultural branding (which is highly memorable). Our new world model is comprised of four central “craft centres” – Client Advice and Management, Strategy, Communications Design and Partnerships. QUALIFICATIONS: Bachelor’s degree in related field or equivalent work experience Experience would be a benefit Has a strong eye for detail Proficiency with Microsoft programs, especially Excel and PowerPoint Ability to communicate concisely and clearly, both written and oral Strong organizational and analytical skills Proven ability to work independently and as part of an integrated team Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment ___________________________________________________________________ Communications Design Communications Design are the architects of how a brand idea will be delivered across a communications ecosystem in order to unlock the behaviour change that drives brand growth. Communications Design are experts in creating connected communications experiences that spread. They work with strategy and creative partners to translate the client’s cultural opportunity into the idea that shapes the experience someone will have with the brand across paid, owned and earned encounters. Communications Design define the right audiences of value, and how you will engage them within the experience and they work with our analytics partners to quantify the business impact that the holistic experience will have on the brand over time. Communications design is the discipline and practice of crafting how a brand idea will be delivered through communications across an owned, earned and paid ecosystem in order to achieve a desired behavioral outcome. Initiative’s Communications Design team is creating the future of planning. Borrowing skills from User Experience, Digital, Public Relations and Content, these media professionals are responsible for curating how people connect and participate with brands through culturally rich ideas. Instead of considering the experience of a brand in components (media / channel planning), Communications Designers think about brand experience in totality (ecosystem planning) ensuring every encounter is useful and impactful. The Communications Design team dynamically brings brands to life through their actions. They: Are experts in consumer and communications behaviour, and how changes in behaviors are creating new opportunities for connection Lead the creation of the dynamic ecosystem approach to deliver a strategy Work with partners (media, creative, technology, platforms, Specialty Business Units) to curate how a brand should connect within culture Lead the identification of the right audiences to address how to meet business goals, and guide the quantification of connection encounters holistically Champion innovative, forward thinking activities that help brands create value with their audience. ASSOCIATE, COMMUNICATIONS DESIGN - ROLE AND RESPONSIBILITIES: Client: Contributor to impactful communications plan development to meet client needs and deliver communications idea Provide accurate and timely communications planning inputs in support of the Communications Design process Provide timely responses to adhoc client requests as required Implementation of digital campaigns (campaign trafficking) Take ownership of client facing portal – ensuring content meets client needs Internal: Provide communications, audience intelligence, and data inputs through the application of syndicated and proprietary systems for communications design, goal setting, and decision making Accurately load and maintain planning details within agency financial systems Maintain POV reports and intelligence on current best practice planning approaches and outcomes for client, brand, and category Support the Communications Design Directors in researching Communications Design relevant innovations, audience trends & Partnerships opportunities with the ability to provide the Strategy team with actionable insights Contribute to reporting and analysis of campaigns Contribute to the ideation team sessions in conjunction with the Strategy team and relevant Specialty Business Units to generate creative & compelling connections idea Coordinate local market teams to ensure information is shared to the centre Commercial: Contributor to Specialty Business Units revenue growth through planning outcomes Contributor to organic revenue from Communications Design New Business: Participation in new business as required Prioritisation: 20% Client 60% Internal 20% Commercial Key Performance Indicators (KPI’s): Client Able to research and generate key media inputs for best in class communications planning solutions that propel the communications idea Internal Able to deploy tools and techniques to deliver best in class communications planning outcomes across Owned Earned Shared Paid Contribute to media planning process ensuring accuracy of information Able to produce reports and intelligence related to the planning process to improve decision making Commercial Contributor to client KPI delivery through the provision of best practice, timely, accurate planning information and intelligence ___________________________________________________________________ Partnerships The Partnerships team is the next generation marketplace team of experts that identify, broker and manage the relationship between media, partners and culture vehicles for a given brand. This team leads partner evaluations, makes strategic investment recommendations and manages in-market KPIs. Partnerships works closely with Strategy and Communications Design to bring communications experiences to life and drive innovation. This team ensures we are supporting and executing against the overall corporate initiatives as well as drive maximum value for our clients. Initiative is building the most streamlined and integrated Partnerships teams in the industry. We do not operate in silos. As such, our best and brightest Partnerships leaders from both Traditional and Digital backgrounds are charged with leading the Partnerships teams and delivering on the following: Marketplace landscape experts internally and with clients. All media partner evaluation, selection and recommendations leveraging strategic/ consumer insights, marketplace insights, and Initiative’s proprietary partner selection data and toolsets. Strategic partnership solutions, negotiation/go‐to-market strategies, and audience—focused strategies, designed to deliver on client objectives and KPIs. Innovation and emerging partner test opportunities to drive client KPIs. Support MAGNA aggregate negotiations across all media channels Support and facilitate IPG Mediabrands corporate, agency and external media initiatives ASSOCIATE, PARTNERSHIPS - ROLE AND RESPONSIBILITIES: Client Maintain client’s schedules in accordance with their goals Internal Proactively seek out mentorship and learning from other Discipline leaders at Initiative (Strategy, Analytics, Communications Design, Client Advice) Responsible for smooth running of day-to-day activities Stewardship Integral in campaign set up and execution including order letters, specs, creative rotation and billing documentation Be responsible for billing discrepancies and produce resolutions Assist in actualizations with partners and final billing numbers Participate in analysis and post campaign summary of integrated programs Coordination and scheduling of partner and team meetings Compilation and distribution of conference reports from status meetings Participate in departmental projects as requested Integral in campaign set up and execution including insertion orders, specs and creative trackers Be responsible for billing discrepancies and produce resolutions Assist in actualizations with partners and final billing numbers Participate in analysis and post campaign summary of integrated programs Coordination and scheduling of partner and team meeting Compilation and distribution of conference reports from status meetings Participate in departmental projects as requested Attend company events and department wide meetings Learn key programs and tools Distribute, collect and organize RFPs Assist in reporting and tracking budgets, savings and value, ensuring accuracy for internal team Assist in evaluating partner proposals Enter buys into Prisma and insure system reflects accurate buys Update buy summary documents Monitor network buys daily based on audience delivery data to insure delivery in flight Secure necessary ADU weight Assist with traffic issues Commercial: Timely resolution of billing discrepancies Ensures and advocates for partner relationships Prioritization: 20% Client 60% Internal 20% Commercial Key Performance Indicators (KPI’s): Client: Responsiveness and accuracy on client maintenance Internal: Fosters strong and positive internal relationships Accurate maintenance of schedules Participates in agency and external personal growth & education initiatives Strong knowledge of buying mechanics - Prisma, ADUs, tracking, posting Adherence to / use of agency processes and tools Commercial: Align with billing timelines Ensures and advocates for agency partner relationships ___________________________________________________________________

The Package

THE PERKS We guarantee that your career with us will be varied and exciting. Every day in this fast paced environment presents a different challenge and if you work smart and are the best at what you do, your time here will produce endless possibilities for your future. You will get our support in developing your skills at every step of your career journey with us. Your manager will help you create a tailored career path and through our in-house experts, and online performance management and learning and development tool, you will have access to a wide range of internal and external courses. In addition to this there are always plenty of internal sessions on the latest developments in the industry, e-learning courses, bite-size learning sessions and on the job training and development. We aim to provide all of our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency both in the UK and globally. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So we also offer a range of benefits: 25 days annual leave. In addition to your annual holiday entitlement, the office usually closes between Christmas & New Year Additional holiday for long service Group Income Protection (after 2 years’ service) Life Assurance Private Medical Insurance or Health Cash Plan (dependent on level) Group Personal Pension Plan with matched contributions from 3-6% Core Hours (Mon-Thurs, flexible start/finish times) Early finish Fridays Generous Maternity & Paternity Pay Wellbeing programme, including subsidised monthly massages Paid time off for Volunteering Independent mortgage advice Financial education Employee Assistance Programme Interest free season ticket loan Free breakfast Subsidised Café Free eye tests Regular Bar Night Retail discounts Flexible benefits including Dental, Travel insurance, Ride2Work, GymFlex and many more! HOW WE PROTECT YOU The manner in which IPG Mediabrands processes your personal data is set out in the eRecruitment Privacy Notice. By submitting your data you are stating that you have read and understand how your personal information will be used and processed by IPG Mediabrands.

The Agency

Initiative