The IPA Insight Centre is a research-based advisory service which provides member agencies with consumer research, trends and market/industry statistics to assist with their various client briefs and new business endeavours. In producing work for our member agencies, the Centre has access to a range of premium research tools, including IBISWorld, Foresight Factory and Euromonitor, to name but a few.
The primary role of the Insight Analyst is to help with the day-to-day work of the Centre by responding to member enquiries, using a mix of quantitative analysis, data and trends-based observations. You will also be required to contribute to the team’s other internal content, ranging from research commissions to infographics.
At the IPA, everyone is expected to work as part of a team. This may include covering other people’s work for short periods, contributing know-how and time to joint projects and helping other staff members with training and development. Overall, you are expected to be flexible where necessary to meet the needs of the IPA. Accordingly, the precise description and nature of your job may be varied from time to time and you may be required to carry out other duties within the scope of your role.