Within this position you will be responsible for the day to day management of our international clients, strategy, application of behavioural planning and working alongside the Business Director and Account Director in the group on new business. New business is a strong focus for the group in 2020.
The role requires excellent understanding of international cross media, project management skills as well as proven client facing experience. You will be working closely with our international offices (MediaPlus)
Minimum of 3 to 4 years experience in local & international media planning and buying across a breadth of media channels. Key territories include EU5 (France, Spain, Italy, Germany and UK) and the Middle East.
Clients: Epson B2B, Carmignac Risk Managers, DHL and new business
The ideal candidate will be focused, articulate and confident individual able to contribute as part of the team and wider agency as well as having the motivation to work independently.
Demonstrate a can-do attitude, excellent communication skills and confidence in front of senior clients.
Have experience in B2B clients (tech predominantly, finance sector is a plus)
Key areas for focus:
1. Develop creative solutions through excellent briefing and collaborative working with both internal and external teams.
2. Ensures that effective media solutions are provided with the upmost value and benefit to a clients’ business. Informed knowledge of media markets including emerging formats/channels and proactively shares this knowledge with clients when relevant.
3. Champions the delivery of detailed campaign analysis with actionable insights. Identifies KPIs, establishes targets and considers measurement methods
Key aspects of the role:
Will grow in understanding clients’ business challenges and how the behavioural planning approach is applicable and helps solve their business needs
Technology, specialism and systems knowledge: good understanding of technology that supports our trading, reporting, audience insight and analytics capabilities, coaching junior team members on their use.
Excellent administration: completes client admin and processes promptly and accurately, monitoring over time. Ensures campaigns are set up correctly in order to get greater insight about campaigns through Total Media technology.
Communication skills: Communicates ideas effectively in all situations and articulates ideas well across all documents and presentations. Confident taking the lead in meetings, internal and external, with strong presentation skills and the ability to handle follow up questions effectively.
Exposure to clients: Builds strong working and social relationships with clients, gaining new clients’ trust with ease. Provides proactive service to clients.
Excellent knowledge of B2B audiences, media channels, strong digital experience in B2B and lead generation
Knowledge and understanding of international media surveys (e.g. TGI Europa)
Excellent eye for detail and accuracy, excellent presentation and communication skills, proven problem solving ability
Ability to work according to own initiative and prioritise workload to meet deadlines
Ability to build and maintain strong relationships internally and externally
Demonstrate strong interest in strategic thinking and behavioural planning
Experience of managing financial procedures
Foreign language will be a plus but not essential
Competitive. Wide range of benefits available including private health insurance, subsidised gym membership and season ticket loan. Great perks including Friday events run by our social committee, "Wellbeing Wednesdays" and the infamous annual walking weekend!
Total Media is a leading independent and international media agency that connects people to brands. Our media strategies are based on people’s behaviours –understanding how audiences think, feel and act – so that we reach them contextually, during the moments that matter.
We work across the full spectrum of media planning and buying, with fantastic media teams dedicated to client servicing, broadcast, publishing, digital, data and content production