Marketing Effectiveness Analyst

Job description

the7stars are the UK’s largest independent media agency with annual billings in excess of £350m and growing. We were named Campaign’s Media Agency of the Year in 2017 and are the only Media Agency in The Times’ Top 100 Small Companies to Work for. As Marketing Effectiveness Analyst, you will be working within our dynamic and growing Insight & Analytics team. We are an award winning group in our own right, having won both MediaTel’s Media Agency Team of the Year and the MRGs Agency Team of the year in 2018. The team is a full-service research and analytics function - covering the full spectrum of methodologies from brand tracking and econometrics, to research communities, attribution and structured testing. We take a methodologically neutral approach, designing bespoke measurement frameworks based on our client’s individual business objectives. The successful candidate is guaranteed variety; working across a broad selection of clients, categories, consumers and project briefs. A Marketing Effectiveness Analyst at the7stars has: Relentless intellectual curiosity Knowledge of Econometrics, Forecasting, Structured Testing, Customer Level Analysis Comfortable in the minute detail of large data sets but equally mindful of the big picture Results oriented with an unerring focus on adding commercial value for our clients through better use of data and analytics A strong knowledge of the media and advertising industry and a desire to learn more An awareness of current hot topics in the industry, with a perspective too Desire to get involved in wider agency functions beyond the day job – the7stars with leadership teams and understand how we fit into the broader offering of the company REQUIREMENTS The ideal candidate must have: Previous experience in marketing effectiveness or media data analysis role, either client side, in specialist consultancy or with a media agency Experience building commercial econometric models Excellent data visualisation skills and attention to detail The ability to communicate complex ideas in a universally accessible manner An understanding of the media planning and buying process The ability to multitask and work in a fast-paced environment The ability to teach and be taught - absorb new knowledge quickly as well as educating and empowering your agency colleagues Self starter with the ability to proactively identify client needs and the solutions that meet and exceed them The ideal candidate will have some experience of: Scripting languages such as R, Python, SQL - comfortable cleaning, merging and manipulating large data sets, querying databases and data mining Significant client facing experience, comfortable presenting to large audience and dealing with challenging questions Experience building Dashboards in Datorama, Tableau etc. Experience developing simple front ends in VBA, HTML etc An interest or background in methods such as Propensity Modelling, Unobserved Components, Markov Chains or Machine Learning Algorithms like Random Forest

The Package

Unlimited Holiday Gym Membership Private Healthcare & Income Protection Free Breakfast & Fruit Company Bar Childcare Vouchers and Excellent Maternity/Paternity/Adoption Leave Pension Cycle to Work and New Tech Schemes

The Agency

the7stars is an independent agency