New Business and Marketing Manager (mat cover)

Job description

About the role

6-month maternity cover, starting asap.

As New Business and Marketing Manager you will be in a hands on role covering all aspects of new business development and marketing; from prospecting and pitch management through to agency awareness and profile reputation, all with the ultimate goal of fuelling the agenda21 pipeline and maximising conversion rates to meet (and hopefully exceed) our annual new business revenue targets.


RFI, RFP and Pitch Management

Deliver high quality RFI and RFP responses that exceed client expectations
New Business Lead on pitches to ensure high quality responses and delivery against the win strategy
Ensure pitch action plans are delivered on time and to deadlines
Work closely with consultants, procurement and intermediaries throughout the pitch process
Oversee process for credentials, chemistry sessions and pitches, ensuring continuous development
Assist in contract and commercial conversations to close deals and transition new clients
Lead in soliciting post-pitch feedback to take learnings and actionable insights
Set the benchmark for quality and ensure quality control of all new business output
Work closely with pitch leaders to increase conversion, adding strategic value throughout pitches
Acts as a facilitator and enabler across the Be Heard Partnership, spotting opportunities, connecting people and capabilities to deliver the best possible solutions to client briefs
Budgets and Reporting

Full management of and responsibility for the new business and marketing budget
Responsibility for all new business reporting (pipeline, revenue, pitch performance and feedback)
Management of the Pipedrive system

Marketing and PR

Delivering a marketing plan aligned with prospecting to create opportunity for business development, focusing on core capabilities
Working closely with Managing Director to deliver agency proposition and develop relevant messaging to take to market
Own all outbound marketing collateral, ensure strong thought leadership and manage events
Lead awards programme, including co-creating entries, proof reading and meeting entry requirements
Manage external PR partner to delivery coverage with on key messaging aligned to agency proposition


Deliver a strategic business development plan to drive lead generation
Develop contact strategies and engaging prospecting material
Confident and targeted networking at key prospecting event
Lead initial contact with prospective clients and strict qualification of all new business enquiries
Aggregate opportunities across agency and support senior team in unlocking little black book contacts
Having and developing strong and proactive relationships with intermediaries, consultants and trade bodies is a must!

About you

Ideally you’ll have the following skills and experience:

Significant commercial experience within a media, marketing or communications agency
Previous hands-on new business operations and agency marketing experience
Experience with Pipedrive (or other lead generation tools)
Strong and proactive relationships with intermediaries, consultants and trade bodies
Technical new business skills to understand and deliver against the hidden agenda of what it will take to win
Influencing and shaping responses – pushing the boundaries, always asking if this is the best we have and never be satisfied with ‘that will do’
Commercial acumen to assess new business opportunities and ensure we pursue profitable opportunities
Relationship building – able to create and sustain proactive relationships with intermediaries and create positive first impressions with all prospects and potential new business clients
Set the benchmark for high quality pitches and submissions, coaching others to achieve similarly high standards
Managing and leading people across the business, from senior to junior, peers and managing upwards
Passion for growth, a real sense of drive, enthusiasm and diplomacy

The Package

What you'll get

You will work across some of the UK’s best-known brands

Ongoing career progression initiatives
Cross channel exposure
1 paid day per year to work with the charity of your choosing
Free breakfast, drinks, and fruit
Social Events
Company pension and health insurance
Team-building events
Attending conferences and training sessions

The Agency

About us

agenda21 is an award winning, successful digital marketing agency based in Soho, London. We have grown year-on-year and are proud to work with clients including The AA, Vodafone, Air New Zealand, Cath Kidston, Avon, Macmillan & Equifax.

We want to do the best work in the market and add value to our clients’ businesses. We are now a 60 strong agency made up of five core teams: Client Services, Digital Media, PPC, SEO, and Ad Operations. Last year we split our business up in to client villages to ensure the work we do is centred around our client’s requirements, rather than just channel specific – in line with what clients are asking for.

We believe in always exploring what’s possible and what’s relevant, so we always do the right thing for our clients and our staff.

We like to fit roles to people, not the other way around. Being an agile & nimble agency, staff development is based upon individual’s strengths and aspirations. We see this as a key strength & reason behind our people being seen as some of the most progressive in the market. Equally we want people who are adaptable – as changing technology continues to impact what we do in different ways, we all need to adapt. People do great work when they feel challenged and we like challenging ourselves as often as we can – if you want a job where repetition, over stated job titles, or a narrow job spec floats your boat then we’re not for you.