Planning Manager

Job description

ROLE OVERVIEW: Working closely with the Director and the rest of the team, the role will assist in developing media planning solutions, as well as having an active involvement in all implementation and reporting procedures. The team act as brand guardians for one of Initiative’s key clients, Amazon. They strive to deliver the best possible communication solutions across all channels for these clients. This role will be across the Retail, Devices, Prime Video and Music parts of Amazon’s business. Previous experience in these sectors would be beneficial but not essential. The role requires planning across all channels in conjunction with specialists - TV, Digital, OOH, Print and Radio, however, it is essential that the candidate has strong working knowledge of creating and implementing digital activity in particular. ROLE AND RESPONSIBILITIES: Planning • Able to take a simple brief independently and develop a response which incorporates clear targeting and strategic channel planning based on insights, research and data. Interrogate and question elements of the brief when necessary. • Ownership of the plans, ensuring they are up to date and accurate • Knowledge and relevant application of research available (i.e. TGI, IPA Touchpoints, IMS, Nielsen, Google, plus bespoke INI tools) • Keep up to date with media marketplace in order to educate clients on the changing media landscape and the opportunities arising as a result. • Ability to interrogate and analyse research reports to draw conclusions and insights. • Where necessary you will get involved with new business pitches and creative solutions brainstorms. Delivery • Attention to detail when producing documents is of high importance, both yourself and overseeing those of the Account Executive • Ensure all administration is up to date, accurate and all internal/external deadlines are met. • Oversee weekly internal and external reporting where necessary. • Develop strong relationships with media owners, creative agencies, and ad-servers to ensure best in class delivery, as well as solutions, across platform. • Ensuring high quality Post Campaign Reports are delivered to the client in a timely fashion. • Oversee digital campaign set up and trafficking requirements. Team • Coaching and developing the Associates within team • Develop effective working relationships with activation teams. • Day to day liaison between client and agency • Ability to adapt quickly in order to support the team from one challenge to the next. QUALIFICATIONS: Bachelor’s degree in related field or equivalent work experience Experience within an integrated planning role in media, publisher / vendor, or communications discipline (digital, content) Ability to delegate and oversee direct reports Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors Experience in managing or developing staff Strong time-management and organizational skills Proven problem solving ability Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure Experience/involvement in new business planning and strong presentations skills

The Package

THE PERKS We guarantee that your career with us will be varied and exciting. Every day in this fast-paced environment presents a different challenge and if you work smart and are the best at what you do, your time here will produce endless possibilities for your future. You will get our support in developing your skills at every step of your career journey with us. Your manager will help you create a tailored career path and through our in-house experts, and online performance management and learning and development tool, you will have access to a wide range of internal and external courses. In addition to this there are always plenty of internal sessions on the latest developments in the industry, e-learning courses, bite-size learning sessions and on the job training and development. We aim to provide all of our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency both in the UK and globally. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So we also offer a range of benefits: - 25 days annual leave. In addition to your annual holiday entitlement, the office usually closes - between Christmas & New Year - Additional holiday for long service - Group Income Protection (after 2 years’ service) - Life Assurance - Private Medical Insurance or Health Cash Plan (dependent on level) - Group Personal Pension Plan with matched contributions from 3-6% - Core Hours (Mon-Thurs, flexible start/finish times) - Early finish Fridays - Generous Maternity & Paternity Pay - Wellbeing programme, including subsidised monthly massages - Paid time off for Volunteering - Independent mortgage advice - Financial education - Employee Assistance Programme - Interest free season ticket loan - Free breakfast - Subsidised Café - Free eye tests - Regular Bar Night - Retail discounts - Flexible benefits including Dental, Travel insurance, Ride2Work, GymFlex and many more! HOW WE PROTECT YOU The manner in which IPG Mediabrands processes your personal data is set out in the eRecruitment Privacy Notice. By submitting your data you are stating that you have read and understand how your personal information will be used and processed by IPG Mediabrands.

The Agency



We are dynamic, empowered and entrepreneurial.

We pride ourselves in being an equal opportunities employer and diversity and inclusion is at the heart of what we believe in. IPG Mediabrands are committed to increasing the diversity of our workforce and welcome applications regardless of gender identity, race, sexual orientation, disability, age, religion or belief.

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centred on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.

We’re not the biggest agency in town. So rather than outsize our competitors we must outsmart them. That’s why we’ve built the strongest strategic capability of any agency in the market. Core to this strategic capability is an obsession with culture and how brands can pivot from brand advertising (which is forgettable) to cultural branding (which is highly memorable).

Our new world model is comprised of four central “craft centres” – Client
Advice and Management, Strategy, Communications Design and

Here is a brief description of each centre.

Client Advice & Management
Client Advice acts as both business partner to the client and internal leader to brief, inspire, motivate and drive our teams to deliver the highest quality integrated solutions across a full spectrum of communication disciplines – Strategy, Communications Design, Partnerships and Mediabrands Specialty Business Units in areas like Social, Programmatic, Mobile, Search and Innovation. The authority on all Initiative and IPG Mediabrands services, Client Advice is responsible for regularly identifying unmet client needs and challenges, for bringing forth specialised services and solutions to meet those needs, and for growing Initiative’s client relationships in both revenue and profitability. Importantly, Client Advice must also ensure that reasonable, achievable and business appropriate KPI’s are in place to ensure a positive and mutually beneficial relationship between agency and client.

Strategy create the opportunities for brands to lead in culture, designing and defining how a brand will live, play and thrive in the world. They are the voice of the people, using deep and intuitive cultural understanding of consumers and communications to develop the strategic direction a brand must take. They translate business goals into actionable communications tasks, first identifying and then designing the most profitable audience, space or place for the brand to occupy. The Strategists believe that everything communicates and that ‘media’ can and should mean more in today’s world - that there is a ‘better way’ - and that propels them to constantly challenge convention to add value, unlock untapped market potential and generate unfair share of hearts and minds.

Communications Design
Communications Design are the architects of how a brand idea will be delivered across a communications ecosystem in order to unlock the behaviour change that drives brand growth. Communications Design are experts in creating connected communications experiences that spread. They work with strategy and creative partners to translate the client’s cultural opportunity into the idea that shapes the experience someone will have with the brand across paid, owned and earned encounters. Communications Design define the right audiences of value, and how you will engage them within the experience and they work with our analytics partners to quantify the business impact that the holistic experience will have on the brand over time.

The Partnerships team is the next generation marketplace team of experts that identify, broker and manage the relationship between media, partners and culture vehicles for a given brand. This team leads partner evaluations, makes strategic investment recommendations and manages in-market KPIs. Partnerships works closely with Strategy and Communications Design to bring communications experiences to life and drive innovation. This team ensures we are supporting and executing against the overall corporate initiatives as well as drive maximum value for our clients.

Each craft centre is as important as the other, because only when they are effectively combined can we produce a truly creative and integrated product for our clients.

We strive for world-class work on every client, every time.

We believe that good enough is not good enough. We hope you do too.

We are excited to have you and your unique talent helping us to realize our ambition to be the best media agency in the world.


Initiative respects that everyone has something unique to contribute to the agency.

We are a bunch of eclectic and brilliant misfits with diverse backgrounds that represent the unique fabric of consumers and culture.

We want you to be yourself. We want to hear your opinions. We want to see your passion and energy.

If you disagree with something you see or hear then speak up. We will never punish or penalize you for bringing something important to our attention.

If you believe you can improve something in the agency then speak up.

We will always listen to your ideas and suggestions.

We will not tolerate harassment, bullying or corporate politics. We will not tolerate discrimination of any kind. We expect you to be responsible on social media and remember that you represent the agency and should
not bring us into disrepute.

We are committed to your learning and development. The agency will organize regular training to enhance and accelerate your career – we expect you to prioritize training and actively participate.

There are 4 central behaviours that bind all Initiative employees together. These behaviours are always encouraged and rewarded by the agency.
We use the acronym “FBDS” to describe them.

They are:

Fearless in our approach.

Be fearless. Push back on clients when appropriate. Have the courage to take bold ideas to the table. If you believe in something don’t take “no” for an answer. Remember, fortune really does favour the brave.
Brilliant in our work.

Everything you do for the agency and our clients must be of the highest standard. Good enough is not good enough. Be obsessed about producing brilliant work. Every day. Every time. No exceptions.
Dynamic in our design.

Be dynamic and agile. Design these things into your plans for clients. Remember we must keep pace with technology and consumers. Don’t be afraid of change, run towards it.
Seamless in our approach.

We sell solutions not services. Always “stitch” together the various services of Initiative and IPG Mediabrands in a way that is seamless for clients. We operate as one united IPG Mediabrands and never in siloes. We will not tolerate “turf wars” across business units and expect you to play nicely in the sandpit as you collaborate with others.