Senior Account Manager

Job description

We need a Senior Account Manager to sit centrally in the agency and work across all of the agency’s lead account teams where offline media is planned and bought. Day to day client contact on a number of key client accounts and campaigns, across an integrated media mix but with very much an offline (Inserts, DM, Door Drop, OTP) focus. Responsible for the production of media planning and buying that will deliver media strategies set out by the Business Director and Senior Planners.

You’ll plan and manage campaigns across the full range of offline channels with some exposure too to Digital and TV / Radio activity. You will also have regular contact with several client-partners, presenting proposals and end of campaign reports. You will be part of a close-knit and friendly team who share results and celebrate success together.

- Media planning & campaign management
o Leading campaign briefing meetings and subsequent
internal brief process
o Overseeing direct Account Executives and Senior Account
Executives as campaign schedules are developed and
communicated
o Evaluating and interpreting historic campaign data to support
media planning and strategy
o Responsible for production of planning that will deliver the
media strategy set out by Business Directors / Campaign
Directors
o Responsible for the implementation of the media strategy
once signed-off, overseeing the booking and administration
process with the support of Account Executives
o Leading day-to-day project management of campaign
delivery. Ensuring that the agreed campaign schedule is kept
to and all stakeholders are regularly updated on status
o Ongoing monitoring and evaluation of campaign activity,
ensuring strategy is delivered to target e.g. hitting KPIs,
budgets, profitability and deadlines
o Responsible for invoicing and financial reporting to Business
Directors on managed client accounts
o Delivery of regular campaign reporting
o Presentation and delivery of end of campaign reviews.

- Client management
o Building and developing relationships with key client
contacts, maintaining regular dialogue and ongoing support
as required
o First point of contact for agreed managed clients plus
internal clients
o Lead day-to-day client relationships, answering emails
promptly, holding dialogue with contacts and managing
ongoing campaign actions
o Organisation of client meeting and conference calls,
circulating agendas and delivering updates to key contacts
o Disseminating all meeting notes and campaign actions
promptly following client calls and meetings
o Regular reporting on live project status, ensuring clients are
informed on timelines, results and future actions
o Work with Business Directors to set annual budgets and
forecasts.

- Team management
o Line management of relevant Account Executives
o Supporting Account Executives with training on relevant
system and agency processes
o Overseeing Account Executives administration work,
ensuring accuracy and timely completion
o Working with Business Directors to develop agency
processes and efficiencies.

- Supplier management
o Building and developing relationships with media owners to
maximise service levels
o Rate negotiation – maximising the value to client and agency
o Organising regular media owner meetings and related
agendas to stay updated on industry news and new medias
o Investigating and attending trade shows and events to
develop industry knowledge.

- Media channel knowledge
o Senior Account Managers will plan integrated media
campaigns across a range of channels, including (note this
role is looking for offline channel knowledge & experience as
priority):
 Direct Mail
 Door Drop
 Inserts
 OTP
 OOH
 Radio
 TV
 Digital / Social
- System software knowledge
o All Senior Account Managers must have competence to use
and train Account Executives to use the following internal
systems;
 Concept
 Egnyte
 Timesheets


Core skills
- Accuracy and attention to detail
- Strong organisation & leadership qualities
- Strong communication skills both written and verbal
- Confidence in presenting to clients and peers
- Numerate and analytical
- Good working knowledge of all media and how they work
together
- Strong IT skills
- Motivated and career driven
- Good industry knowledge and insight – well-read and aware
of sector specific news and practices

Ideal Experience:
- Offline planning experience
- 4+ years’ experience in media agency
- Good working knowledge of all media and how they work
together.


The Package


Competitive annual salary
22 days holiday per year
Training and Development opportunities
Season ticket loan
EAP / Health and Wellbeing

The Agency

Medialab is an award-winning independent media and data agency based in London’s West End. We deliver integrated media campaigns for some of the country’s best loved and fastest growing brands. Data is at the heart of everything we do and as a Senior Account Manager you will use insights to inform and deliver successful campaigns.