Drive media tag set up/configuration enhancements to support media activation and campaign performance on the Audi account within EMEA.
Who we are looking for:
A candidate with energy, a curious mind, and a positive, can-do spirit. PHD and its clients seek talent that show passion for our industry and what we do, have an opinion, and are genuinely interested in driving success for our clients’ business. We are open to candidates with media agency, media owner, specialist and/or client-side background.
Experienced Ad Operations Specialist who is looking for a step up to build global processes in conjunction with the Data and Tech Leadership team. Someone that is passionate about delivering technical expertise and is a bit of a perfectionist.
High level role & responsibilities:
Administrative & Monitoring:
Administer partner tags within site event container tags, including upload and removal of partner tags as well as mapping data pass to partner tag
Monitoring of data capture and flow via the TMS to partners
Steward new partner integrations and synchronizations
Team with PHD Strategy and Digital Analytics teams to build tag maps for campaign optimization and retargeting requirements
Support designing data pass business rules, and translating those business rules into conditional logic within the tag management solution
Liaise with ad technology vendors to launch, troubleshoot, and maintain digital campaigns
Provide a primary operational point of contact responsible for ensuring the timely completion (within an agreed SLA) of all critical tasks, leading group statuses, and identifying downstream barriers to success
Develop and maintain process plans
Monitor and evaluate resource utilization
Provide troubleshooting support around issues such as broken tags, and partner-tag misfires
Technical skillset requirements:
•Experience will all media/advertising technology commonly used across digital marketing channels
•Experience with commonly used Ad Serving (including Video and Rich Media) platform technologies
•Experience with commonly used Tag Management Solution technologies
•Experience with URL tagging and URL structure at an advanced level
•Experienced with SQL for investigation, analysis and reporting
•Knowledge of the digital marketing or related sector especially on-site tracking tool
•Market knowledge and experience working with Tag Management Solution, mainly Ensighten
1+ years with 3rd Party Ad Serving experience, knowledge and extensive experience using both DCM and Sizmek interfaces is essential.
Knowledge of other 3rd Party tools such as Atlas/FlashTalking is advantageous.
Principal responsibilities will be planning ad serving / tagging structures and building global guidelines to govern ad server usage for key global clients
Ensuring that adserving accounts for key clients are set up optimally for agency and client requirements.
PHD invented communications planning over 25 years ago. We are now the most awarded media network, winning Network of the Year the last 2 years running. PHD Global Business aims to be the best of PHD, working closely with the rest of the global PHD network. That’s more than 80 offices across 70 countries. We are part of Omnicom Media Group, the media division of Omnicom Group, Inc.