Their work on the Coppafeel! campaign gives them a particular insight into the dangers of a lack of body representation as it leads to an unhealthy body image and makes people reluctant to check their breasts.
- Body type representation in advertising and media
- 1 in 3 men say they struggle with body image
- 85% of women we see in advertising are white, skinny, with perfect skin
- When you don’t see yourself reflected in the media and advertising, you don’t see yourself as desirable, this leads to eating disorders, mental health issues and self-destructive behaviours
- Coppafeel! findings show that if you’re uncomfortable with your body, people can’t bring themselves to check their own bodies because they don’t measure up
- Toxic body positivity
- Tokenistic body positivity – acceptably fat, acceptably brown, and curve-washing
- Body neutrality TikTok trend
- Brands shouldn’t profit from the human body
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