Case studies

Looking for a credible source of successful commercial creativity? IPA Case Studies are unique. Read, watch and learn from more than 1,500 cases

hero image

Filters

Invalid date End date is lower then start date
Invalid date Start date is bigger then end date

Results 72

Order by -

IPA Effectiveness Awards

Age UK: No one should have no one at Christmas

Age UK: No one should have no one at Christmas
  • Agency

    Manning Gottlieb OMD ; adam&eveDDB

  • Client

    Age Concern (With John Lewis)

  • Brand

    Age UK

  • Date

    2016

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

5 Gum: 5 Gum truth or dare challenge

5 Gum: 5 Gum truth or dare challenge
  • Agency

    Energy BBDO

  • Client

    Wrigley - Mars

  • Brand

    5 Gum

  • Date

    2016

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Adoption: Start your adoption story

Adoption: Start your adoption story
  • Agency

    Kindred

  • Client

    Department for Education

  • Brand

    Adoption

  • Date

    2016

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Allianz: Allianz retro campaign

Allianz: Allianz retro campaign
  • Agency

    Ogilvy Germany

  • Client

    Allianz Deutschland AG

  • Brand

    Allianz

  • Date

    2016

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Art Fund: The art of framing

Art Fund: The art of framing
  • Agency

    101 (merged with MullenLowe London)

  • Client

    Art Fund

  • Brand

    Art Fund

  • Date

    2016

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Barclays: Purpose Pays: Advertising's role in Barclays journey to becoming a purpose-driven bank

Barclays: Purpose Pays: Advertising's role in Barclays journey to becoming a purpose-driven bank
  • Agency

    Bartle Bogle Hegarty

  • Client

    Barclays Bank Plc

  • Brand

    Barclays

  • Date

    2016

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Butlins: Butlins: how taking a guest-first approach rebuilt a national treasure

Butlins: Butlins: how taking a guest-first approach rebuilt a national treasure
  • Agency

    McCann London

  • Client

    Butlins

  • Brand

    Butlins

  • Date

    2016

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Bolia.com: Selling sofas in a financial meltdown

Bolia.com: Selling sofas in a financial meltdown
  • Agency

    Uncle Grey ; Grey London

  • Client

    Bolia.com

  • Brand

    Bolia.com

  • Date

    2016

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Cancer Research UK: The answer is plain

Cancer Research UK: The answer is plain
  • Agency

    Abbott Mead Vickers BBDO

  • Client

    Cancer Research UK

  • Brand

    Cancer Research UK

  • Date

    2016

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Dove: Beautifully Effective: How Dove turned cultural resonance into ROI

Dove: Beautifully Effective: How Dove turned cultural resonance into ROI
  • Agency

    Ogilvy

  • Client

    Unilever

  • Brand

    Dove

  • Date

    2016

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Domino's: Domino's UK - A journey to greatness: From promotion to participation

Domino's: Domino's UK - A journey to greatness: From promotion to participation
  • Agency

    Arena Media ; Iris

  • Client

    Domino's Pizza Group UK

  • Brand

    Domino's

  • Date

    2016

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Eurotunnel Le Shuttle: Eurotunnel Le Shuttle: Engineering success

Eurotunnel Le Shuttle: Eurotunnel Le Shuttle: Engineering success
  • Agency

    OMD

  • Client

    Eurotunnel Le Shuttle

  • Brand

    Eurotunnel Le Shuttle

  • Date

    2016

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Coors Light: Van Damme good results: How Jean Claude transformed the fortunes of Coors Light

Coors Light: Van Damme good results: How Jean Claude transformed the fortunes of Coors Light
  • Agency

    Zenith ; VCCP

  • Client

    Molson Coors Brewing Company

  • Brand

    Coors Light

  • Date

    2016

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Costa: Creating a nation of coffee lovers

Costa: Creating a nation of coffee lovers
  • Agency

    Karmarama

  • Client

    Whitbread

  • Brand

    Costa

  • Date

    2016

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Currys PC World: We start with you

Currys PC World: We start with you
  • Agency

    Abbott Mead Vickers BBDO

  • Client

    Currys PC World

  • Brand

    Currys PC World

  • Date

    2016

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Extra Gum: Give Extra, Get Extra

Extra Gum: Give Extra, Get Extra
  • Agency

    Energy BBDO

  • Client

    Wrigley - Mars

  • Brand

    Extra Gum

  • Date

    2016

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Honda Odyssey: Honda Odyssey: Be our best critic

Honda Odyssey: Honda Odyssey: Be our best critic
  • Agency

    Leo Burnett Melbourne

  • Client

    Honda Australia

  • Brand

    Honda Odyssey

  • Date

    2016

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Lidl UK: How Lidl found itself atop the grocers' Christmas tree

Lidl UK: How Lidl found itself atop the grocers' Christmas tree
  • Agency

    TBWA\London

  • Client

    Lidl UK

  • Brand

    Lidl UK

  • Date

    2016

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Kenco: Coffee Vs Gangs: How a strong brand purpose changed lives in Honduras and changed fortunes for Kenco

Kenco: Coffee Vs Gangs: How a strong brand purpose changed lives in Honduras and changed fortunes for Kenco
  • Agency

    J. Walter Thompson

  • Client

    JDE International

  • Brand

    Kenco

  • Date

    2016

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Direct Line: Direct Line: We solve problems

Direct Line: Direct Line: We solve problems
  • Agency

    Direct Line Group

  • Client

    Direct Line Group

  • Brand

    Direct Line

  • Date

    2016

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Help to Buy: Nudging aspiring homeowners to realise that Help to Buy was here to help

Help to Buy: Nudging aspiring homeowners to realise that Help to Buy was here to help
  • Agency

    Ogilvy

  • Client

    HM Government

  • Brand

    Help to Buy

  • Date

    2016

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

first direct: Made for Millennials

first direct: Made for Millennials
  • Agency

    J. Walter Thompson ; Mindshare

  • Client

    First Direct

  • Brand

    first direct

  • Date

    2016

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

John Lewis Insurance: The power of true brand extension marketing

John Lewis Insurance: The power of true brand extension marketing
  • Agency

    adam&eveDDB ; Manning Gottlieb OMD

  • Client

    John Lewis

  • Brand

    John Lewis Insurance

  • Date

    2016

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Foxtel: Brace yourself for Foxtel's most epically successful campaign

Foxtel: Brace yourself for Foxtel's most epically successful campaign
  • Agency

    Clemenger BBDO ; MediaCom

  • Client

    Foxtel

  • Brand

    Foxtel

  • Date

    2016

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

John Lewis: The gift that keeps on giving: John Lewis Christmas advertising, 2012 - 2015

John Lewis: The gift that keeps on giving: John Lewis Christmas advertising, 2012 - 2015
  • Agency

    adam&eveDDB ; Manning Gottlieb OMD

  • Client

    John Lewis

  • Brand

    John Lewis

  • Date

    2016

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

L'Oreal Paris Age Perfect: The Perfect Age

L'Oreal Paris Age Perfect: The Perfect Age
  • Agency

    McCann London

  • Client

    L'Oreal Paris

  • Brand

    L'Oreal Paris Age Perfect

  • Date

    2016

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Guinness: An effectiveness story made of more

Guinness: An effectiveness story made of more
  • Agency

    Abbott Mead Vickers BBDO

  • Client

    Diageo

  • Brand

    Guinness

  • Date

    2016

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

M&S Food: M&S Food: Adventures in growth

M&S Food: M&S Food: Adventures in growth
  • Agency

    Y&R London

  • Client

    Marks & Spencer

  • Brand

    M&S Food

  • Date

    2016

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Macmillan Cancer Support: Macmillan Cancer Support: Making sure no one faces cancer alone, today or tomorrow

Macmillan Cancer Support: Macmillan Cancer Support: Making sure no one faces cancer alone, today or tomorrow
  • Agency

    VCCP

  • Client

    Macmillan Cancer Support

  • Brand

    Macmillan Cancer Support

  • Date

    2016

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Octasa: Octasa

Octasa: Octasa
  • Agency

    MJL Advertising

  • Client

    Tillotts Pharma

  • Brand

    Octasa

  • Date

    2016

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Narellan Pools: Diving into Big Data for Narellan Pools

Narellan Pools: Diving into Big Data for Narellan Pools
  • Agency

    AFFINITY

  • Client

    Narellan Pools

  • Brand

    Narellan Pools

  • Date

    2016

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

MasterCard: 44 days of crazy: Converting fan passion at Rugby World Cup 2015 into increased card spend

Non Members: £50
Members: £25

More Details