Christmas if for sharing

Christmas if for sharing

Between 2013 and 2017, Sainsbury’s used the power of entertainment to boost brand profile at the most important time of the year, investing in creativity, rather than media, to make a huge difference to the business. ‘Christmas Is For Sharing’ generated four breakthrough campaigns, contributing £1.7 billion to the business over four years during one of the toughest periods in Sainsbury’s history. At the time of writing, these campaigns have earned 94 creative awards, contributing to a significant cultural impact, helping make Christmas an event in UK advertising.