Managing Partner, Ekimetrics UK

Matt has led Ekimetrics in the UK since 2016, providing consultancy services and data science solutions to some of the world’s biggest brands in marketing performance, customer analytics and data transformation.

Projects are typically aimed at transforming clients’ marketing activities and measurement, often building out data architectures, analytics platforms and self-serve capabilities, supplemented by deep dive high-value insight from Ekimetrics’ consultants. Additionally, sustainability and using data to make a meaningful impact is core to both Matt and Ekimetrics.

Matt champions organisation-wide cultures of agile, data-led decision-making, far beyond the realms of data science teams. In addition to client work, Matt has led ground-breaking innovation and research, most recently partnering with META on the study of links between creative execution and marketing effectiveness.

Last updated 02 May 2024