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Blog
IPA Director General Paul Bainsfair looks back at a turbulent 2025 for the advertising industry. How did we adapt and how did we stay airborne?
Paul Bainsfair
8th December 2025
Founder of Planet Positive Production, Carly Stone, attended the IPA Sustainability Summit in November. Here are her key takeaways from the Summit, originally posted to LinkedIn, alongside the...
Carly Stone
1st December 2025
Talent development in the advertising sector is evolving, with apprenticeships becoming a crucial method to attract and nurture Gen Z talent. Agencies that adopt apprenticeships can foster...
James Ellis
27th November 2025
Since the sad news of the passing of our beloved Media Research Director, Denise Turner, we have been deeply moved by the outpouring of tributes and messages from across the industry. The heartfelt...
IPA
26th November 2025
Duncan Nichols, Managing Director, Strategy & Planning, Croud, explores the findings from their Consumer Index and how AI is reshaping how people discover and decide what to buy.
Duncan Nichols
12th November 2025
As technology, culture, and consumer expectations evolve at breakneck speed, the question remains: can advertising still shape the future or has its power to influence been fundamentally redefined?
Leo Rayman
Cressida Holmes-Smith, CEO of Lucky Generals and IPA Effectiveness Leadership Group Chair, offers her insights from the 2025 IPA Effectiveness Conference, emphasising that true marketing...
Cressida Holmes-Smith
6th November 2025
IPA Director of Effectiveness Laurence Green says agencies have the power to change the way brands are thought about and to demonstrate how their advertising builds brands that pay back in both the...
Laurence Green
From establishing you have a case through to polishing the final version, the IPA Effectiveness Awards' Mentors can help strengthen your entry to the coveted IPA Effectiveness Awards. Below,...
Mentors for 2026 IPA Effectiveness Awards
Military history and advertising research offer parallel warnings for brands, writes effectiveness author and serial entrepreneur James Hurman. What works for insurgents can be disastrous when...
James Hurman
IPA Chair for Scotland, Jim Kelly, celebrates the creativity and talent by showcasing the work of local member agencies.
Jim Kelly
3rd November 2025
Kintsugi is the Japanese art of repairing broken pottery. Rather than disguise their efforts, the artist uses gold-dusted lacquer to highlight their work. The effect is striking. Instead of being...
Mark Hatwell
7th October 2025
Amid the noise and novelty of media change, TouchPoints reminds us that consumer habits remain remarkably resilient. In this article, Lucy Baumgartner, Effectiveness Director at Talon, explores how...
Lucy Baumgartner
From 3 June 2024 to three months in, and now with new experiences - no fluff, no filler. True's Ellie Nicolaou moderated a panel at the IPA Media Planning and Strategy Summit 2025.
Ellie Nicolaou
30th September 2025
Tom Darlington, Head of Consumer Insight, Hearts and Science International, reflects on his time taking the IPA Excellence Diploma in Brands, and explains why the qualification is the ultimate...
Tom Darlington
29th September 2025
MG OMD's Robert Beevers explores how marketing 'norms' often miss millions of people, from neurodivergent to disabled audiences, and why it is vital the industry re-examines its assumptions.
Robert Beevers
17th September 2025
IPA Chair for Northern Ireland, Brian Scott, celebrates the creativity and talent by showcasing the work of the five local member agencies.
Brian Scott
15th September 2025
IPA Effectiveness Director Laurence Green analyses why some advertisers are returning to ideas developed in a less fragmented media culture.
11th September 2025
Cressida Holmes-Smith, CEO of Lucky Generals and IPA Effectiveness Leadership Group Chair, says the IPA Effectiveness Conference is a chance to reflect on what really works, listen to some of the...
IPA Media Research Director Denise Turner says understanding data, how customers buy a brand and encouraging diverse thinking are as important to successful strategies as ever.
Denise Turner
Faced with high energy costs and increased tariffs, businesses can see little alternative to raising their prices – despite the risk of losing sales as a result. Joy Talbot, Senior Director of...
Joy Talbot
No fluff, no filler. True's Ellie Nicolaou returns for another first-hand look at how she thinks, works, and rewrites the rules as a Gen Z.
4th September 2025
Omnicom Media Group UK’s Charlie Ebdy explores how the advertising industry’s shift toward digital media has outpaced its ability to prove effectiveness.
Charlie Ebdy
14th August 2025
Leanne Tomasevic, UK and US Head of Insights at Tracksuit, responds to audience questions sparked by our post-Cannes IPA session, "Born this (brand building) way", diving deeper into the value of...
Leanne Tomasevic
13th August 2025
Mick Mahoney explains the differences between 'uppercase C' and 'lowercase c' creative agencies and why there’s an 'uppercase C' agency bursting to grow out of every 'lowercase c' agency.
Mick Mahoney
12th August 2025
True’s Ellie Nicolaou shares her take on the IPA TouchPoints launch, where the spotlight was firmly on a unique, customer-centric, annual cross-media dataset – connecting with Gen Z on a...
4th July 2025
IPA Chair for Scotland, Jim Kelly, celebrates the incredible creativity at Scottish agencies and explains why it is something that we should all cherish and champion.
19th June 2025
IPA Chair for Northern Ireland, Brian Scott, explains how agencies in Northern Ireland are responding to Karen Martin's agenda, and why they are ready to pick up the baton.
12th June 2025
Eda Incekara, Marketing and Insight Manager at Route Research, explores the growing commercial value of women's football and the strategic role Out-of-Home (OOH) advertising can play in this...
Eda Incekara
1st June 2025
In marketing, strategy is often viewed through a data-heavy, goal-oriented lens. Yet it can be far more potent when approached as a form of narrative creation rather than merely a function of...
29th May 2025
After a lively IPA-hosted debate on influencers at Advertising Week Europe, we asked two of the speakers, Sabrina Francis, Strategy Partner, The7Stars, and Thomas Walters, Europe CEO and co-founder...
Sabrina Francis, Thomas Walters
Sue Unerman, Global Chief Strategy Officer, Brainlabs, challenges conventional thinking about creativity, highlighting the need to uproot and reconsider traditional practices to foster effective...
Sue Unerman
