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IPA member agencies and other industry experts offer advice, share their views and highlight challenges and opportunities in engaging and incisive posts
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Blog
Mental health trainer Patrick Melville explores why community and belonging are so important and how small, prosocial acts can keep us connected.
Patrick Melville
14th May 2025
Since 1975, women have taken the opportunity to pursue careers that had previously been inaccessible to them. Today, midlife female creatives should be leveraging their experience and skills to tap...
Jane Evans
4th May 2025
JourneyHR's Jessica Anderson-Ramshall explores how, following an uptick in mid-to-senior-level transitions, agencies can retain their top talent and build a strong pipeline of future leaders.
Jessica Anderson-Ramshall
22nd April 2025
HeyHuman's Neil Davidson looks at what agencies can do to adopt Generative AI meaningfully, without losing creativity as a part of the process.
Neil Davidson
16th April 2025
Sam Knowles, Founder and Chief Data Storyteller at Insight Agents, explains the six universal principles of asking smarter questions and why we should embrace our inner five-year-old and start...
Sam Knowles
11th April 2025
Collective's Adam Cleaver explores how, with a digital twin in place, AI becomes a powerful ally rather than a risk, allowing brands to explore new ideas without compromising accuracy or integrity.
Adam Cleaver
10th April 2025
Anything is Possible's CEO and Co-Founder Sam Fenton-Elstone explains why the agencies that thrive won’t be the ones that adopted AI the fastest. They’ll be the ones that use it with intent. To...
Sam Fenton-Elstone
2nd April 2025
MG OMD's Robert Beevers explores how shifting from rigid job descriptions to a task-based model creates more adaptable, inclusive, and commercially successful teams,
Robert Beevers
31st March 2025
True's Ellie Nicolaou comments on the IPA Insight Summit 2025 which highlighted the importance of data-driven marketing strategies that resonate with Gen Z. She argues that brands must adapt to the...
Ellie Nicolaou
20th March 2025
Four years after creating a plan to develop shared effectiveness principles, Drummond Central attained IPA Effectiveness Accreditation in 2023. These are some of the lessons learnt from the...
Emma Chaplin
18th March 2025
Performance reviews for senior executives, including CEOs, set a good example, correct business goal misalignment, and bolster their confidence.
Gwyn March
10th March 2025
The art of media planning is fading as data and AI replace human intuition. But true planning blends creativity with data to shape culture, not just chase metrics. This is a call to revive the...
Caroline Manning
3rd March 2025
MG OMD's Robert Beevers explains that while the future of work will be shaped by AI, how we shape it is still up to us, and by actively involving neurodivergent individuals in shaping AI’s evolution.
25th February 2025
Last year, Poppy Pressland attended the event at Bicycle in London and is now a Search Executive at the agency. Here’s what she and the Bicycle team took away from the day, and why they believe...
Poppy Pressland and Lucas Miracca
24th February 2025
In a climate emergency, marketing can no longer just be about selling more stuff. It needs to switch demand away from high-carbon, high-impact consumption. These examples show demand switching in...
Leo Rayman
19th February 2025
Yonder Media's Chen Cui was awarded a distinction for this Advanced Certificate in Communications Planning essay explaining why planners should act as the glue across an agency if you want to...
Chen Cui
17th February 2025
Anything is Possible’s Co-founder explains how the agency achieved Effectiveness Accreditation twice, won its first IPA Effectiveness Award in four short years – and reveals its future goals.
13th February 2025
When the agency reluctantly decided not to submit a paper to the 2022 IPA Effectiveness Awards, it was the first time I had withdrawn from writing an awards entry. Two years later, we won with our...
David Lucy
From advertising to grow pricing power or trust and using testing to support the business case for brand building, Warc has picked five proven approaches others can learn from in the most recent...
Catherine Driscoll
Last year’s IPA Effectiveness Awards Grand Prix-winner reveals a gap in how we measure advertising payback, sparking a re-think of how we pitch for budget.
Billy Ryan
It’s bubbling up, and it’s about time too. Imaginative repetition is back. It demands that our commercial communication is both original and appropriate; that we find our way to the Most Advanced...
Laurence Green
Why measurement needs to be underpinned by an understanding of clear objectives and an evaluation framework that considers the data, analysis, and application to make it meaningful.
Lauren Greenhough
10th February 2025
While selecting the right type of data is paramount, it is the application of that data that ultimately ensures successful communications planning and evaluation.
Will Wordie
5th February 2025
Apprenticeships have become a crucial tool for bringing in fresh talent, upskilling current employees, and building diverse, dynamic teams. They offer fantastic opportunities for agencies to...
A great brief is the starting point for insight gathering and objective setting but a badly written brief causes a cascade of problems.
Ailish McVeigh
4th February 2025
Advertising Unlocked is a real highlight in the calendar each year at McCann Central, with our offices proudly taking part in the initiative for the past few years. And it’s more than an event for...
Rebecca Philbin
20th January 2025
Josh Krichefski delivered a speech at the IPA President's Reception 2025 celebrating the ideas, the people, and the partnerships that make our industry so extraordinary, and looking forward to 2025...
Josh Krichefski
9th January 2025
From the quest for efficiency and creativity and navigating the opportunities presented by new technologies, to harnessing the unique strengths of each generation with our workforce, agency leaders...
IPA
2nd January 2025
Small and medium-sized enterprises (SMEs) are always looking for ways to stay competitive and grow. One approach that's gaining traction is using fractional CFOs.
John Morris
12th December 2024
The 2025 Bauer Academy Open Programme offers agencies the chance to tap into apprenticeship standards that are widely used in the creative industry. Whether your agency is new to apprenticeships or...
10th December 2024
From Taylor Swift and Mr Bates to protecting the mental health of employees and the reemergence of humour within advertising, agency leaders and IPA Group Chairs share their industry highlights...
9th December 2024
As the commercial media landscape keeps evolving, data will play an increasingly crucial role in the planning process. Trusted data sources like TouchPoints guide you to fully understand consumer...
Matt Bryan
27th November 2024
