Helping IPA member agencies navigate the fast-moving world of Generative AI
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Blog
Gurdeep Puri explains how writing an IPA Effectiveness Awards paper helps agencies become organisationally stronger and signals marketing leadership in clients.
Gurdeep Puri
12th March 2026
From making sure you have clear objectives, to helping them help the agency, IPA CPD Adviser Gwyn March explains her top tips for getting the most from an agency internship programme.
Gwyn March
4th March 2026
Trust is highly correlated with business growth, but it is a complex, multi-dimensional measure, says Rachel D’Cunha, Strategy Partner at Wavemaker. The right media choices can have a...
Rachel D’Cunha
11th February 2026
Despite the real fears and trade-offs involved, strategist Fauzia Musa says protecting the truth must be cherished in an era of misinformation.
Fauzia Musa
Low interest categories don't have to feature low interest advertising, if brands bring fresh thinking and entertainment to the task.
Jonny Park
Jane Christian, EVP Analytics at WPP Media UK, and Chair of the Technical Judging Panel for the IPA Effectiveness Awards 2026, says the technical advice to awards entrants has been updated to be...
Jane Christian
5th February 2026
IPA Director of Effectiveness Laurence Green says that, despite the high costs involved, investing in even a brief TV spot during the Super Bowl can be justified.
Laurence Green
True's Ellie Nicolaou explores the kind of growth that doesn’t always arrive with big milestones or loud transitions. Instead, it often shows up quietly, especially when trust begins to take the...
Ellie Nicolaou
29th January 2026
IPA City Head for Newcastle & North East, Nichola Elgie, celebrates the creativity and talent in the area by showcasing the work of local member agencies.
Nichola Elgie
21st January 2026
One step back and two steps forward: Omnicom Media Group UK’s Charlie Ebdy asks if a more difficult advertising landscape could be an opportunity for more effective advertising.
Charlie Ebdy
8th January 2026
IPA President Karen Martin delivered a speech at the IPA President's Reception 2026, exploring why creativity is the single most reliable engine for growth and urging the advertising industry to...
Karen Martin
True's Ellie Nicolaou reflects on 2025, on completing her apprenticeship, her challenges and achievements and shares the five lessons that changed how she works and thinks.
11th December 2025
IPA Director General Paul Bainsfair looks back at a turbulent 2025 for the advertising industry. How did we adapt and how did we stay airborne?
Paul Bainsfair
8th December 2025
Founder of Planet Positive Production, Carly Stone, attended the IPA Sustainability Summit in November. Here are her key takeaways from the Summit, originally posted to LinkedIn, alongside the...
Carly Stone
1st December 2025
Talent development in the advertising sector is evolving, with apprenticeships becoming a crucial method to attract and nurture Gen Z talent. Agencies that adopt apprenticeships can foster...
James Ellis
27th November 2025
Since the sad news of the passing of our beloved Media Research Director, Denise Turner, we have been deeply moved by the outpouring of tributes and messages from across the industry. The heartfelt...
IPA
26th November 2025
Duncan Nichols, Managing Director, Strategy & Planning, Croud, explores the findings from their Consumer Index and how AI is reshaping how people discover and decide what to buy.
Duncan Nichols
12th November 2025
As technology, culture, and consumer expectations evolve at breakneck speed, the question remains: can advertising still shape the future or has its power to influence been fundamentally redefined?
Leo Rayman
Cressida Holmes-Smith, CEO of Lucky Generals and IPA Effectiveness Leadership Group Chair, offers her insights from the 2025 IPA Effectiveness Conference, emphasising that true marketing...
Cressida Holmes-Smith
6th November 2025
IPA Director of Effectiveness Laurence Green says agencies have the power to change the way brands are thought about and to demonstrate how their advertising builds brands that pay back in both the...
From establishing you have a case through to polishing the final version, the IPA Effectiveness Awards' Mentors can help strengthen your entry to the coveted IPA Effectiveness Awards. Below,...
Mentors for 2026 IPA Effectiveness Awards
Military history and advertising research offer parallel warnings for brands, writes effectiveness author and serial entrepreneur James Hurman. What works for insurgents can be disastrous when...
James Hurman
In a climate emergency, marketing can no longer just be about selling more stuff. It needs to switch demand away from high-carbon, high-impact consumption. These examples show demand switching in...
5th November 2025
IPA Chair for Scotland, Jim Kelly, celebrates the creativity and talent by showcasing the work of local member agencies.
Jim Kelly
3rd November 2025
Kintsugi is the Japanese art of repairing broken pottery. Rather than disguise their efforts, the artist uses gold-dusted lacquer to highlight their work. The effect is striking. Instead of being...
Mark Hatwell
7th October 2025
Amid the noise and novelty of media change, TouchPoints reminds us that consumer habits remain remarkably resilient. In this article, Lucy Baumgartner, Effectiveness Director at Talon, explores how...
Lucy Baumgartner
From 3 June 2024 to three months in, and now with new experiences - no fluff, no filler. True's Ellie Nicolaou moderated a panel at the IPA Media Planning and Strategy Summit 2025.
30th September 2025
Tom Darlington, Head of Consumer Insight, Hearts and Science International, reflects on his time taking the IPA Excellence Diploma in Brands, and explains why the qualification is the ultimate...
Tom Darlington
29th September 2025
MG OMD's Robert Beevers explores how marketing 'norms' often miss millions of people, from neurodivergent to disabled audiences, and why it is vital the industry re-examines its assumptions.
Robert Beevers
17th September 2025
IPA Chair for Northern Ireland, Brian Scott, celebrates the creativity and talent by showcasing the work of the five local member agencies.
Brian Scott
15th September 2025
IPA Effectiveness Director Laurence Green analyses why some advertisers are returning to ideas developed in a less fragmented media culture.
11th September 2025
Cressida Holmes-Smith, CEO of Lucky Generals and IPA Effectiveness Leadership Group Chair, says the IPA Effectiveness Conference is a chance to reflect on what really works, listen to some of the...
