Whether you need help with a new business pitch, market research advice or an internal brainstorm, you’ve come to the right place.
Practical resources to facilitate IPA President Josh Krichefski's ‘People First’ agenda - to boost the overall health and wealth of the agency business.
What the advertising industry can learn about clear and concise communication.
A practical resource to help agencies make meaningful change in their diversity and inclusion journeys.
IPA member agencies and other industry experts offer advice, share their views and highlight challenges and opportunities in engaging and incisive posts
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Blog
Stephen Barnes, Founding Partner at Collective explores the possibilities surrounding 3D real-time design and how it can revolutionise how we all work.
Stephen Barnes
27th November 2023
The accepted correlation between media investment to achieve ‘excess’ or ‘extra’ share of voice (ESOV) and growth in market share is being challenged. When behaviours change, our models need to...
Bhavin Pabari
13th November 2023
Investing in advertising should get you into a position where you can put prices up without losing all your customers. If advertising keeps your product familiar, signals that many people buy it,...
Grace Kite and Joy Talbot
Joe Wood, Strategy Lead at Wavemaker, won an IPA Effectiveness Award on his first try. These are his tips for first-time entrants.
Joe Wood
8th November 2023
To move forward in the next frontier of marketing effectiveness measurement, we must incorporate Owned experiences. Having new tools to measure the whole brand and customer experience should help.
Fiona Blades
Janet Markwick and Rhona Glazebrook share their key takeouts from the Campaign in-housing summit and suggest how agencies can respond to the rise of in-housing.
Janet Markwick & Rhona Glazebrook
31st October 2023
The Client Service Couch acts as an advice line for those working in client services and tackles the biggest issues impacting the discipline. Here, we explore resiliency, the power of conscious...
IPA Client Relationship Group
30th October 2023
Can AI really take our jobs? The Behaviours Agency took part in a Channel 4 series looking at how AI could impact different industries. Here, Account Director Janey Baker explores the process, the...
Janey Baker
16th October 2023
IPA Research Director, Belinda Beeftink explains why having better, easier data access, more widely disseminated is a win-win.
Belinda Beeftink
25th September 2023
IPA CPD Gold Chair of Judges, and Fitbit at Google Director of EMEA Marketing, Joanne Savage explores the key themes from this year's Accreditation, which saw 36 agencies achieve Gold and 24...
Joanne Savage
20th September 2023
Carat's Maddy Sim and Joe Molony argue that when it comes to media behaviours, "the more things change, the more they stay the same", but when looking deeper you can see the ever-increasing...
Maddy Sim & Joe Molony
19th September 2023
Following the launch of My Mum, Your Dad, Emily Rich argues that everyone working in the industry must continue to champion and embrace the positive cultural shifts against ageism that are...
Emily Rich
OMD’s Charlie Ebdy assesses what his prize-winning 2015 IPA Excellence Diploma dissertation got right – and wrong – about today’s brand building challenges.
Charlie Ebdy
13th September 2023
Les Binet and Peter Field’s 2013 IPA seminal report, 'The Long and The Short of It', woke up the advertising industry to the dangers of short-termism. Ten years and several reports later, the...
Alison Hoad
How are you getting on with planning for 2024? Do you need exclusive evidence-based research and practical inspiration? Book your place at the IPA’s flagship effectiveness event.
Fran Cassidy & Karen Martin
Kantar BrandZ partnered with University of Oxford’s Saïd Business School to identify new learnings on how brands can maximise commercial share price returns – with implications on what marketers...
Dom Boyd
Effective media planners have always needed self-confidence. Now do they also need a new name? Media Architects, Investment Consultants, Comms Navigators, or Campaign Visionaries… it’s time to...
Jenny Biggam
12th September 2023
IPA Effectiveness Accreditation Judge Neil Rycraft sees new measurement challenges ahead. All investment, no matter how seemingly marginal needs an approach to baseline its performance.
Neil Rycraft
7th September 2023
Despite the complexity of the modern advertising industry, and thanks largely to the IPA, we are able to summarise best advertising practice equally concisely: “Advertise. Not too cautiously....
Laurence Green
6th September 2023
I work for a client with a substantial in-house capability that seems to be growing by the day... I’m concerned they’re going to take more and more of our agency business, as the client prioritises...
4th September 2023
Maria McDowell, Founder of lollipop mentoring, discusses the significance of authentic representation in advertising and the need to retain talent and collaborate with black-owned initiatives to...
Maria McDowell
15th August 2023
IPA Chair for Northern Ireland and Genesis MD, Helen Blakley delivered a speech outlining her two-year leadership agenda to attract the best talent into the NI ad business.
Helen Blakley
16th June 2023
At the age of 65 and after a long career in advertising, Mark Denton joined two advertising agencies as an intern. Here he shares his thoughts leading him to update his CV.
Mark Denton
31st May 2023
Anna Legros, Strategy Director Ogilvy, and Joe Procter, Managing Partner, Open Partners compare notes on how artificial intelligence can change the way agencies work – or not.
Anna Legros and Joe Procter
25th May 2023
Matt Hill, Director of Research & Planning at Thinkbox, the marketing body for UK commercial TV, argues that while investing in ESOV is not popular, it can give brands a competitive edge.
Matt Hill
Simon Gregory, Chief Strategy Officer at BBH and Industry Judge at the IPA Effectiveness Awards 2022 asks if there is another way to think about effectiveness.
Simon Gregory
Lisa Morgan, Managing Director of Generation Media, shares her learnings from Ad Week Europe. With in excess of 7,000 attendees, 400 speakers, 150 sessions and even Simon Cowell in attendance,...
Lisa Morgan
Our new column from the IPA Client Relationship Group, The Client Service Couch, will act as an advice line for those working in client services and tackle the biggest issues impacting the...
17th May 2023
Janet Hull OBE announced that she is to retire from her position as Director of Marketing Strategy at the IPA. Former IPA Presidents Nicola Mendelsohn, Julian Douglas, and Les Binet are among those...
IPA
11th May 2023
How can we turbocharge our businesses learning? Marc Nohr and Sara Tate argue in today's uncertain world we have to be able to learn things we didn't know before and to create a culture of learning...
Marc Nohr & Sara Tate
3rd May 2023
As part of the AdGreen Annual Review, IPA Head of Production Eliot Liss explains why we need to be as accountable on sustainability as we are on budgets, airdates, and creativity.
Eliot Liss
4th April 2023
PAMCo’s Simon Redican explores the key findings from our recent launch of TouchPoints Making Sense: The Commercial Media Landscape (Fifth Edition) which brings together audience data from across...
Simon Redican
23rd March 2023
