Helping IPA member agencies navigate the fast-moving world of Generative AI
Here to help our members with their questions about advertising or employment law.
Download our free material
Practical, hands-on creative courses led by industry expert
Congratulations to the companies that have successfully demonstrated their commitment to their people’s mental health and wellbeing.
IPA member agencies and other industry experts offer advice, share their views and highlight challenges and opportunities in engaging and incisive posts
Filters
Date Relevance
AdTech Advertising Effectiveness Awards Commercial COVID-19 Creativity EffWorks Insight & Research Learning & CPD Legal & Regulatory Media Membership People First Planning and Strategy Talent
Results 389
Blog
Penny Took, CEO, Mediaplus Connect and IPA City Head for Birmingham and the Midlands, celebrates the creativity and talent by showcasing the work of local member agencies.
Penny Took
26th May 2026
Audiences are fragmenting across low-attention environments and planners need better frameworks to cut through and connect the customer journey. Mark Cross and Ian Gibbs of industry group JICMAIL...
Mark Cross & Ian Gibbs
21st May 2026
As competitive advantage becomes easier to replicate, the most important job of marketing will be defending the value of difference itself.
Will Hodge
Misclassifying sponsorship as a vehicle for reach only is a missed opportunity. Multi-faceted sponsorships are well suited to our new era of multiple effectiveness options, argues Sponsorship...
Rory Natkiel
With this year’s FIFA World Cup expected to generate sponsorship revenue of $2.8bn – up $1bn over the 2022 competition, Fran Cassidy of Cassidy Media Partnership explains why more research about...
Fran Cassidy
You can only win an IPA Effectiveness Award later this year if you have persuasively demonstrated profitable return from communications investment. And, as IPA Director of Effectiveness Laurence...
Laurence Green
In today’s fragmented, creator-led media landscape talk about inclusion should also incorporate an effectiveness perspective.
Martyn Sibley
The effectiveness conversation in gaming has a structural problem that starts before a single brief is written, argues Brent Koning, EVP, Global Head of Gaming at dentsu. Too often, gaming...
Brent Koning
In a landscape where AI skills are becoming essential, Entry Level Talent and Apprenticeship Adviser Gwyn March rounds up the best free (and nearly free) training options available to help agencies...
Gwyn March
12th May 2026
Caroline Manning, Chief Design Officer (Media Planning) at Initiative, looks back on the role the IPA Foundation Certificate played in giving her lasting confidence, perspective and strategic...
Caroline Manning
5th May 2026
Neil Cowling, Founder of Fresh Air, explains how podcasting has evolved from a niche, passion led format into a sophisticated, high performing advertising medium, combining trusted human connection...
Neil Cowling
30th April 2026
In this article, Noel Dunne, Founder & CEO of Creative Alliance, draws on perspectives from across the industry, including employers, talent leads and apprentices themselves, to explore why...
Noel Dunne
Ellie Nicolaou, Account Executive at True, reflects on the often-unspoken moment when training gives way to trust and the confidence dip that can come with it. In this latest piece of her series,...
Ellie Nicolaou
7th April 2026
Convenor of Judges for the IPA Effectiveness Awards, Charlie Ebdy, explains why this is a time of revolutionary opportunity for brands and agencies.
Charlie Ebdy
31st March 2026
IPA City Head for Leeds, Yorkshire and Humberside, Simon Bollon, celebrates the creativity and talent by showcasing the work of local member agencies.
Simon Bollon
MG OMD's Emma Scoular explores the long‑standing problem of linking behaviour to outcomes in the public sector, and why that gap remains stubbornly wide, and may be inherently unbridgeable.
Emma Scoular
How the rise of weight loss injections has impacted the food we eat, the way food is advertised to us, and the way we engage with body image.
Caris Brett
24th March 2026
True’s Ellie Nicolaou captures the spirit of the IPA Insight Summit 2026 as a place where note‑taking can’t keep up with the ideas. Her reflections reveal an event that challenges assumptions and...
18th March 2026
How entry-level creatives can build a good creative career - and why this matters just as much to the companies they work for as it does to the individuals.
Abi Findlay
17th March 2026
Laurence Green, Director of Effectiveness at the IPA, explores how, in an industry obsessed with novelty, marketers often overlook their most valuable asset. But evidence suggests the real gold...
Entry Level Talent and Apprenticeship Adviser Gwyn March explores the pros and cons of recent changes to the Growth and Skills Levy. This article unpacks what the reforms could mean for employers,...
14th March 2026
Gurdeep Puri explains how writing an IPA Effectiveness Awards paper helps agencies become organisationally stronger and signals marketing leadership in clients.
Gurdeep Puri
12th March 2026
From making sure you have clear objectives, to helping them help the agency, IPA CPD Adviser Gwyn March explains her top tips for getting the most from an agency internship programme.
4th March 2026
Trust is highly correlated with business growth, but it is a complex, multi-dimensional measure, says Rachel D’Cunha, Strategy Partner at Wavemaker. The right media choices can have a...
Rachel D’Cunha
11th February 2026
Despite the real fears and trade-offs involved, strategist Fauzia Musa says protecting the truth must be cherished in an era of misinformation.
Fauzia Musa
Low interest categories don't have to feature low interest advertising, if brands bring fresh thinking and entertainment to the task.
Jonny Park
Jane Christian, EVP Analytics at WPP Media UK, and Chair of the Technical Judging Panel for the IPA Effectiveness Awards 2026, says the technical advice to awards entrants has been updated to be...
Jane Christian
5th February 2026
IPA Director of Effectiveness Laurence Green says that, despite the high costs involved, investing in even a brief TV spot during the Super Bowl can be justified.
True's Ellie Nicolaou explores the kind of growth that doesn’t always arrive with big milestones or loud transitions. Instead, it often shows up quietly, especially when trust begins to take the...
29th January 2026
IPA City Head for Newcastle & North East, Nichola Elgie, celebrates the creativity and talent in the area by showcasing the work of local member agencies.
Nichola Elgie
21st January 2026
One step back and two steps forward: Omnicom Media Group UK’s Charlie Ebdy asks if a more difficult advertising landscape could be an opportunity for more effective advertising.
8th January 2026
IPA President Karen Martin delivered a speech at the IPA President's Reception 2026, exploring why creativity is the single most reliable engine for growth and urging the advertising industry to...
Karen Martin
