Who are the real winners from last week’s shock hung parliament, and what did the 2017 General Election teach us about political advertising?
The IPA’s 44 Club brought together industry experts Benedict Pringle (politicaladvertising.co.uk), Tori Fannon (Creature of London), Steve Parker (M&C Saatchi) and Matt Watts (Krow Communications) to dissect the big stories from this year’s snap election.
Here, the IPA’s Charlie Young sums up their 8 key lessons from the 2017 snap election:
To watch the IPA’s 44 Club: Election Fever, visit the IPA YouTube Channel here