This essay by Agency Inc's Matthew Morgan earned a Distinction on the IPA Leadership Course for outlining the seven principles of leadership.
10th June 2019
Cogent's Julie Teague explains why running an agency is no longer about evolution, but revolution, as part of the IPA Leadership Course.
10th July 2020
Rock Kitchen Harris' Will Jones channels Shackleton and explores what good leadership looks like in this essay from the 2020 IPA Advanced Leadership and Delegation course.
6th September 2021
Guerillascope MD Katy Sharpe looks at what agency leadership needs to do to come through the Coronavirus pandemic stronger.
27th July 2020
JIN UK's Simon John explains why curiosity, consistency, culture, collaboration and creativity are the five keys to leadership in 2020.
17th September 2020
IPA members can claim up to 15% discount on the LSE MBA Essentials Online Certificate course. Here we look at the value of strategy and leadership for business success.
1st October 2020
Former BBH Chairman, and keynote speaker for the IPA's Team Leadership and Management course, Jim Carroll outlines what a career in the industry has taught him about the art of leadership.
28th February 2018
Ahead of the IPA Business Growth Conference, Fold7's Marc Nohr looks at leadership and personal growth.
5th June 2019
We’ve asked a selection of leading agency heads for their top business leadership advice and for their sources of inspiration.
2nd September 2021
Cream's Lottie Webb's essay earned a Distinction for the IPA Fundamentals of Branding course for this look at how they use consumer data.
29th May 2019
This essay earned a Distinction on the IPA's Applied Behavioural Economics course.
Paula Torres Moneu
8th July 2019
This look at how to tackle the homelessness crisis earned a Distinction on the IPA's Applied Behavioural Economics course.
20th January 2020
Differentology's Sophie Clark looks at how behavioural science could be used to reduce meat consumption as part of the IPA's Applied Behavioural Economics course.
18th February 2020
McCann Manchester's Carl Dunbar looks at how behavioural science could be used to help supermarkets encourage consumers to increase plastic recyling as part of the IPA's Applied Behavioural...
2nd March 2020
BJL's Charline Fressy looks at how behavioural science could be used to help encourage consumers to use reusable water bottles as part of the IPA's Applied Behavioural Economics course.
2nd March 2020
Heather Alderson examines how company culture and leadership drive effectiveness.
10th February 2021
Forever Beta's Jesper Norgaard, explores how behavioural economics could be used to encourage people to return to gyms as part of the IPA's Advanced Behavioural Economics course.
6th September 2021
I’ve been in my current role at an agency for a few years now and while I enjoy it, I’m concerned that I’m no longer learning anything new. I’d like to increase my skills – perhaps with extra...
30th March 2017
One of the delegates from the recent The Fundamentals of Branding course illustrates how their three key learnings from the course could’ve helped improve a previous client's campaign.
28th February 2017
Chris Hirst, European and UK Group CEO of Havas, Chairman of Havas UK, and Chair of IPA’s Effectiveness Leadership Group, argues that one of the biggest challenges facing the advertising industry...
14th December 2016
What do you do if your agency has some big characters? Mary Budd, HR Knowledge Course Coordinator, looks at the ways HR can help get the most out of life's mavericks.
29th January 2019
What processes could we put in place to help reduce the spread of COVID when offices re-open?
1st July 2021
dentsu X's Max Kelvin asks how behavioural economics could be used to increase the numbers of people cycling to work when commuting returns.
21st July 2021
In the lead-up to our Festival of British Advertising, we are asking adland's finest to pick their top five ads from the past 100 years. This week, Sera Miller, Deputy Chair of the IPA...
28th February 2017
Karen Bradley MP, Syl Saller, Lucy Jameson, Evan Davis and Paul Feldwick were just some of the stellar names on the line-up for this year’s AA Lead Conference. They debated a range of themes from...
1st February 2017
With more and more companies moving to hybrid working, Mary Budd, HR Knowledge Course Coordinator, explores the challenges and opportunites it presents around diversity, inclusion and belonging.
11th May 2022
Want to take a step up in managing your team? Megan Hallinan, Head of PR & Social at MBA discusses what she learned from the popular TV series ‘13 Reasons Why’ on how a leader should empathise with...
30th January 2018
The voice is loud – but is anyone listening? Liz Nottingham, Agency HR Director, FIPA on the key areas to focus on to help the industry move faster towards equality and a diverse workforce.
17th January 2018
Now that I’m an Account Director I’ve been told that I will now be responsible for the agency’s commercial performance of my clients. What advice do you have?
31st May 2017
Matthew Philip, Strategy & Effectiveness Director at Manning Gottlieb OMD, discusses how can you get a grip on effectiveness, create real value for clients and win at the biggest awards in the...
16th May 2017
Helen Tupper, Commercial Marketing Director at Microsoft and Chair of Judges for the IPA's CPD Gold Accreditation explains why managers across the comms industry need to prepare for an AI-led future.
27th March 2018