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McCann WorldGroup's Laura Buckley looks at the importance of consumer journeys as part of the IPA Advanced Certificate.
23rd July 2019
This essay earned a Distinction on the IPA's Applied Behavioural Economics course.
Paula Torres Moneu
8th July 2019
Wunderman Thompson's Kate Bruges celebrated 20 years of IPA CPD at the 2019 CPD Platinum Dinner.
4th July 2019
What can we learn from our 2018 CPD Gold agencies about the future of work?
25th June 2019
This essay by Agency Inc's Matthew Morgan earned a Distinction on the IPA Leadership Course for outlining the seven principles of leadership.
10th June 2019
Cream's Lottie Webb's essay earned a Distinction for the IPA Fundamentals of Branding course for this look at how they use consumer data.
29th May 2019
Chair of Judges for CPD Gold, Direct Line's Kerry Chilvers gives her thoughts on the 2018 submissions.
1st May 2019
What do you do if your agency has some big characters? Mary Budd, HR Knowledge Course Coordinator, looks at the ways HR can help get the most out of life's mavericks.
29th January 2019
What can chess teach us about the marriage of man and machine? Author and Journalist Ian Leslie explores why blending human intelligence and artificial intelligence is critical to the future of our...
4th September 2018
I'm enjoying this current heatwave but my colleague's body odour is making me queasy! How do I handle this situation?
17th July 2018
Helen Tupper, Commercial Marketing Director at Microsoft and Chair of Judges for CPD Gold looks at the agencies who achieved CPD Gold this year and highlights examples of how they are leading the...
3rd July 2018
Sometimes I feel overwhelmed with everything and I don’t feel like I can discuss it with my line manager. Who can I turn to and where can I get help?
23rd May 2018
“Things I used to love doing, such as pitching and presenting in general had become a living nightmare.” This week (14-20 May) is Mental Health Awareness Week and Marc Caulfield, formerly of...
16th May 2018
I feel like I have to tiptoe around the creatives at my agency when passing on negative client feedback. How can I manage the relationship better? I'm an Account Manager and love the agency I work...
25th April 2018
Gyro's Evie Garner discusses the power of the northern creative industries after attending this year's Prolific North Live.
13th April 2018
Helen Tupper, Commercial Marketing Director at Microsoft and Chair of Judges for the IPA's CPD Gold Accreditation explains why managers across the comms industry need to prepare for an AI-led future.
27th March 2018
All Response Media's Ed Feast examines the relationship between PZ Cuzzons' falling sales and their ad spend.
1st March 2018
Former BBH Chairman, and keynote speaker for the IPA's Team Leadership and Management course, Jim Carroll outlines what a career in the industry has taught him about the art of leadership.
28th February 2018
Want to take a step up in managing your team? Megan Hallinan, Head of PR & Social at MBA discusses what she learned from the popular TV series ‘13 Reasons Why’ on how a leader should empathise with...
30th January 2018
“...Is this just fantasy? Caught in a landslide, no escape from reality. Open your eyes, look up to the skies and see.” Freddie Mercury wrote those words in 1975 but they could easily be applied to...
13th December 2017
“The aspiration to be innovative isn’t anything new, yet neither is the problem with regards to its execution and delivery.” IPA Head of Insight Damian Lord shares key learnings from the recent...
16th November 2017
Creativity is the universal language we all find ourselves fluent in. Creativebrief's David Sanger on the value of inspiration outside of the industry.
13th November 2017
British journalist and author Matthew d’Ancona on whether the truth really matters to brands and agencies.
31st October 2017
Big data is revolutionising how we approach customer profiling, segmenting and journey mapping but painting by numbers alone is dull. Simon Lamey, Senior Freelance Planner, argues that having a...
4th September 2017
Lilli English, Head of Strategy at BBH London, on how adland can draw inspiration from Japanese culture’s special relationship with time.
18th July 2017
I’ve received internal feedback that I can be quite aggressive when dealing with clients. As an Account Manager, I know that I need to be assertive with clients but what can I do to take it back a...
27th June 2017
Andrew Pinkess gives a step-by-step guide on how to achieve an award-winning professional development programme that will boost your business growth.
22nd June 2017
Who are the real winners from last week’s shock hung parliament, and what did the 2017 General Election teach us about political advertising?
15th June 2017
Stylus’s Spring Innovation Forum centered on the ‘New Rules of Luxury’, challenging our traditional notions of luxury and exclusivity. Rebecca Snaith, Insight Executive at the IPA discusses her...
23rd May 2017
In light of the snap general election being called last week, Benedict Pringle reveals three tactics that brands can use to take advantage of the UK's current political situation.
25th April 2017
One of the delegates from the recent The Fundamentals of Branding course illustrates how their three key learnings from the course could’ve helped improve a previous client's campaign.
28th February 2017