Euan Auld: What makes him tick?

10 Questions thrown at the Deputy Creative Director of The Union

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Euan Auld, Deputy Creative Director at The Union, persevered when it seemed like he might never get a permanent job in a creative department.

Euan Auld in his own words

"Deputy Creative Director at The Union. Started as a copywriter at a little three-man agency but was made redundant after 2 years. Freelanced at various agencies in Edinburgh, Glasgow and London, while trying to find an art director that would put up with me. Finally joined The Union to team up with Paul McDonald. Both still here 10 years on."

1. If your house was burning down, what one thing would you save (excluding people and pets)?

My laptop. It’s got all my work on it. I should probably start using the cloud.

2. What is your favourite word?


3. What do you wish you’d invented?

Adidas Predators. They were revolutionary for amateur footballers back in the 90s.

4. If it wasn’t advertising, what career would you have chosen?

When I was struggling for freelance work a few years ago, I temporarily became an Iceland home delivery driver. Wasn’t the worst job in the world.

5. What have been your best and worst business decisions?

Best: Persevering when it seemed like I might never get another permanent job in a creative department.

Worst: Mixing business with pleasure. School-boy error.

6. What is your most over told personal anecdote?

It involves a sorority house. Police chase. Braveheart speech. And an incarcerated man called Bubba. That’s all your getting, just in case my mum reads this.

7. What’s been the best thing you’ve read recently (article, book, tweet etc)?

Shuttlecocks used in professional badminton are made of feathers from the left wing of a goose. Feathers from the right wing make them spin the wrong way.

8. What’s your most hated business jargon?


9. What advice would you give your younger self?

Don’t worry, no-one really knows what they’re doing. Some just bullshit better than others.

10. What song or film has influenced you the most?

The Matrix. What if it’s actually true?

Quick fire questions

  1. Breakfast / lunch / dinner?

  2. Cats or dogs?
    I wouldn’t eat either.

  3. City, sea, fields or mountains?
    Sea. As long as there’s no sharks.

  4. Early bird or night owl?
    Night owl.

  5. Head or heart?
Last updated 21 January 2022