Guy Vickerstaff: What makes him tick?

10 Questions thrown at the Creative Director of The&Partnership Scotland

No to 'storytelling', yes to 'teamship' and don't sweat the small stuff. Advice from the Guy Vickerstaff, the Creative Director of The&Partnership Scotland to his younger self.


Guy Vickerstaff in his own words

"I’m the Creative Director of The&Partnership Scotland, we’re an onsite agency at RBS Group Headquarters in Edinburgh working on NatWest, Coutts and Royal Bank of Scotland. I started my ad career in Sydney about 25 years ago at Euro RSCG. In Scotland I’ve worked at The Union, Family, The Leith Agency, Story and ran my own place for a couple of years."

1. If your house was burning down, what one thing would you save (excluding people and pets)?

My motorbike.

2. What is your favourite word?


3. What do you wish you’d invented?

Haggis Neeps and Tatties Battenburg – still working on that one.

4. If it wasn’t advertising, what career would you have chosen?

Tree surgeon.

5. What have been your best and worst business decisions?

Starting my own agency, closing my own agency. Not sure which order they should be in though!

6. What is your most over told personal anecdote?

How my first Creative Director Tom Moult would review work on the wall whilst simultaneously clenching and unclenching each buttock cheek.

7. What’s been the best thing you’ve read recently (article, book, tweet etc)?

“A good idea doesn’t care who has it.” Dave Trott article in Campaign recently (5 min read). Talks about the power of collaboration.

8. What’s your most hated business jargon?


9. What advice would you give your younger self?

Don’t sweat the small stuff.

10. What song or film has influenced you the most?

Teenage Lobotomy – The Ramones.

Quick fire questions

  1. Breakfast / lunch / dinner?

  2. Cats or dogs?

  3. City, sea, fields or mountains?

  4. Early bird or night owl?
    Night owl.

  5. Head or heart?
Last updated 21 January 2022