Laura Vipond: What makes her tick?

10 Questions thrown at the Group New Business Director of Karmarama

Wrapping a London cab for a creative pitch and driving it right into the office and a lust for cycling and travel writing - Laura Vipond, Group New Business Director at Karmarama, knows how to move and shake.

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Laura Vipond in her own words

"I lead business development for Karmarama across a wide range of modern creative services to drive integrated growth for the business. Now part of Accenture Interactive, it’s become one of the most progressive creative agencies in the world. I started out client-side working in marketing for Rough Guides at Penguin Random House, before joining another agency with a funny name, Elvis, where I headed up new business. "

1. If your house was burning down, what one thing would you save (excluding people and pets)?

My BMC bike.

2. What is your favourite word?

Phyigital. (Not really).

3. What do you wish you’d invented?

Strava. What did we do before it.

4. If it wasn’t advertising, what career would you have chosen?

Travel writing.

5. What have been your best and worst business decisions?

The decision to wrap a London cab in pitch creative and drive it into the foyer of the office years ago was one of the best and worst I’ve made. We won the pitch, but it definitely contravened a few laws. And I’m not sure the posh floor tiles survived.

6. What is your most over told personal anecdote?

The time I tried to interview for a job as SQL Analyst at Karmarama, before I realised the wrong person collected me from reception and it wasn’t the new biz role I thought I was there for. But did well to blag it for 15 mins.

7. What’s been the best thing you’ve read recently (article, book, tweet etc)?

I’m in the middle of listening to The Testaments and it’s SO GOOD. Can especially recommend the audiobook; Atwood’s voice adds so much to her words. Also, everybody should read Rosling’s Factfulness immediately.

8. What’s your most hated business jargon?

Phyigital. In case you didn’t get it earlier, this is physical + digital.

9. What advice would you give your younger self?

Get into cycling now.

10. What song or film has influenced you the most?

Anything from my husband’s band – it influenced me enough to marry him!

Quick fire questions

  1. Breakfast / lunch / dinner?

  2. Cats or dogs?

  3. City, sea, fields or mountains?

  4. Early bird or night owl?
    Early bird.

  5. Head or heart?
Last updated 21 January 2022