Sneha Patel: What makes her tick?

10 Questions thrown at the Senior Adviser of External and International Affairs at the Mayor of London’s office.

Without a 10 year plan but with plenty of guts and dreams, Sneha Patel has pursued an impressive career from communications in UK Parliament and the 2012 US elections to her dream job for her home town - London.


Sneha Patel in her own words

"I’m responsible for communications campaigns to Londoners from The Mayor of London. My love of politics and my passion for working on the big issues of the day led me from communications for an MP in Parliament, to the 2012 US election, and then from HM Treasury to my dream job for my home town - London!"

1. If your house was burning down, what one thing would you save (excluding people and pets)?

I’m not a collector of things, so nothing really comes to mind. It probably explains why I don’t get upset when I lose things.

2. What is your favourite word?


3. What do you wish you’d invented?

The internet.

4. If it wasn’t advertising, what career would you have chosen?

A police officer.

5. What have been your best and worst business decisions?

Best – I’m not someone who has a "10 year plan", but I’ve always had a clear sense of what I’d like to be doing next. Deciding to quit my job in Parliament and find a job on the 2012 US elections was the best business decision I’ve ever made. I went with my gut and my dreams and it paid off - it was great fun, a big challenge and most importantly taught me to follow my instincts.

Worst - Anytime I’ve backed away from a difficult conversation.

6. What is your most over told personal anecdote?

A brush with death in Argentina.

7. What’s been the best thing you’ve read recently (article, book, tweet etc)?

"Signs Preceding the End of the World" by Yuri Herrera.

8. What’s your most hated business jargon?

So many to choose from - "drill down" is up there

9. What advice would you give your younger self?

Believe in yourself and trust your instincts. I still need to remind myself of that every now and then.

10. What song or film has influenced you the most?

Wings of Desire.

Quick fire questions

  1. Breakfast / lunch / dinner?

  2. Cats or dogs?

  3. City, sea, fields or mountains?

  4. Early bird or night owl?
    Early bird.

  5. Head or heart?

Sneha Patel is part of the IPA iList team of Judges.

Last updated 21 January 2022