The way our brains see and process the world affects our whole approach to work and creativity. Using a unique mix of neuroscience, cultural history and advertising research, Orlando Wood's ground-breaking new book ‘Lemon. How the advertising brain turned sour’ shows how an increase in abstract, left-brain thinking has spread across business and popular culture.
Orlando Wood, Chief Innovation Officer at System1, will give the first in-depth presentation of this major new piece of EffWorks R&D at the EffWeek conference on Tuesday, 15 October 2019.
- To coincide with the Eff Works conference, Lemon. How the advertising brain turned sour will be published by the IPA on 15th October.
- Copies will be available from www.ipa.co.uk priced at £25 for IPA members, £50 for non-members.
- Delegates at the Eff Works conference will be able to buy the book for £25, whether or not they are IPA members.
Take our quiz to find out if you are more of a right-brained or left-brained thinker and what kind of advertising comes from what side.
Last updated 05 October 2021