What's Your Thinking Style?

Find out if you are more of a right-brained or left-brained thinker and what kind of advertising comes from what side.

The way our brains see and process the world affects our whole approach to work and creativity. Using a unique mix of neuroscience, cultural history and advertising research, Orlando Wood's ground-breaking new book ‘Lemon. How the advertising brain turned sour’ shows how an increase in abstract, left-brain thinking has spread across business and popular culture.

Orlando Wood, Chief Innovation Officer at System1, will give the first in-depth presentation of this major new piece of EffWorks R&D at the EffWeek conference on Tuesday, 15 October 2019.

To coincide with the Eff Works conference, Lemon. How the advertising brain turned sour will be published by the IPA on 15th October.
Copies will be available from www.ipa.co.uk priced at £25 for IPA members, £50 for non-members.
Delegates at the Eff Works conference will be able to buy the book for £25, whether or not they are IPA members.

Reserve your ticket for EffWeek 2019 to be one of the first to hear about Lemon.

Take our quiz to find out if you are more of a right-brained or left-brained thinker and what kind of advertising comes from what side.