What's inspired James Pais?

James Pais, IPA Scotland Chairman and Creative Services Director at Frame, on his Hunky Dory inspiration for the latest edition of our 'What's inspired you?' column.


I never know how to answer a question like what inspires you, because so much does – I am a bit of a magpie when it comes to inspiration. I get inspired by the people I meet, the streets I walk down, the films, art, music and books I consume, the wondrous, unconditioned mind of my 6-year-old daughter and the awe inspiring natural beauty of Scotland.

But if push came to shove my go to inspirational trigger has to be Hunky Dory. It is an album that in my mind is the most perfect collection of songs that have ever been committed to vinyl. Controversially I don’t think David Bowie ever managed to create an album better than this. As a kid listening to the album, my mind was opened to so many things that I sought out to discover more about: Alistair Crowley and the Golden Dawn, Nietzsche, Dylan, Warhol, and the Velvet Underground. To this day I still listen to it at least once a month and even now I still hear and see things in this album that are fresh, intriguing and motivating. Now go listen to Hunky Dory again. “Oh, and forget your mind, and you’ll be free, yeah, and you can know it all if you choose.”


James Pais is IPA Scotland Chairman and Creative Services Director at Frame.