Knowledge Centre

Find publications, guides, reports, articles, videos, podcasts and more on all aspects of advertising

Filters

Invalid date End date is lower then start date
Invalid date Start date is bigger then end date


Results 19

Order by -

#

Selling Creativity Short: Creativity and effectiveness under threat

Peter Field's investigation into the IPA's databank of Effectiveness Award case studies and The...

Non Members: Free

Members: Free

Details

#

Behavioural Economics in Action: Strategies and Insights from the IPA Effectiveness Awards

Offers new direction to creativity in agencies and helps agencies to better understand the...

Non Members: £25.00

Members: Free

Details

#

Effectiveness In Context

A manual for brand-building. Free digital copy, £25 member price for hard copy.

By Les Binet and Peter Field

Non Members: Digital free, hardcopy £25

Members: Free

Details

#

The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies

Eagerly anticipated update of Marketing in the Era of Accountability, examining the impact of...

By Les Binet & Peter Field

Non Members: £50.00

Members: £25.00

Details

#

Marketing in the Era of Accountability

Identifying the marketing practices and metrics that truly increase profitability.

By Les Binet, Peter Field

Non Members: Free

Members: Free

Details

#

Advertising in a downturn

A report of key findings from an IPA seminar; It is important to maintain advertising and...

Non Members: £25.00

Members: Free

Details

#

COVID-19 and Premium Purchases (Survey Chart Pack)

A survey undertaken in April 2020 looking at UK purchasing habits during the COVID-19 outbreak.

Non Members: £175.00

Members: Free

Details

#

InTouch09: News Consumption

How and where are people getting their news? Which media and sources do they trust? What is the...

Non Members: £50.00

Members: Free

Details

#

Positive Brand Friction

Drawing on insights from leading marketers and customer experience experts, ‘Positive Brand...

By Nick Milne

Non Members: Digital free, hardcopy £25

Members: Free

Details

#

Return to the Office

Eighty-nine per-cent of UK employees would be happiest with a fully flexible approach to...

Non Members: £99.00

Members: Free

Details

#

Media in Focus: Marketing effectiveness in the digital era

Addresses mass marketing, targeting and the status of paid media. Also investigates a range of...

By Les Binet and Peter Field

Non Members: Purchase on Amazon

Members: Free

Details

#

Match Day Reports: Kick Off

A look at the impact of COVID-19 on the future of matchday football, asking fans and experts how...

Non Members: Free

Members: Free

Details

#

Match Day Reports: On the Ball

Our second look at the impact of COVID-19 on the future of matchday football. This edition...

Non Members: Free

Members: Free

Details

#

Match Day Reports: Game on

Our third look at the impact of COVID-19 on the future of matchday football. This edition focuses...

Non Members: Free

Members: Free

Details

#

Match Day Reports: Open Goal

How will match day experiences change in the future and where do opportunities lie for brands,...

Non Members: Free

Members: Free

Details

#

The Crisis in Creative Effectiveness

Peter Field's latest investigation into the IPA's databank of Effectiveness Award case studies...

By Peter Field

Non Members: Free

Members: Free

Details

#

Q4 2020 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

#

Q1 2021 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

#

Q2 2021 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details