Results 26
Selling Creativity Short: Creativity and effectiveness under threat
Peter Field's investigation into the IPA's databank of Effectiveness Award case studies and The...
Non Members: Free
Members: Free
Behavioural Economics in Action: Strategies and Insights from the IPA Effectiveness Awards
Offers new direction to creativity in agencies and helps agencies to better understand the...
Non Members: £25.00
Members: Free
Effectiveness In Context
A manual for brand-building. Free digital copy, £25 member price for hard copy.
By Les Binet and Peter Field
Non Members: Digital free, hardcopy £25
Members: Free
Advertising in a downturn
A report of key findings from an IPA seminar; It is important to maintain advertising and...
Non Members: £25.00
Members: Free
InTouch09: News Consumption
How and where are people getting their news? Which media and sources do they trust? What is the...
Non Members: £25.00
Members: Free
Positive Brand Friction
Drawing on insights from leading marketers and customer experience experts, ‘Positive Brand...
By Nick Milne
Non Members: Digital free, hardcopy £25
Members: Free
Return to the Office
Eighty-nine per-cent of UK employees would be happiest with a fully flexible approach to...
Non Members: £99.00
Members: Free
Q4 2022 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies
Eagerly anticipated update of Marketing in the Era of Accountability, examining the impact of...
By Les Binet & Peter Field
Non Members: £50.00
Members: £25.00
Marketing in the Era of Accountability
Identifying the marketing practices and metrics that truly increase profitability.
By Les Binet, Peter Field
Non Members: Free
Members: Free
Kick Off: The impact of COVID-19 on matchday football
A look at the impact of COVID-19 on the future of matchday football, asking fans and experts how...
Non Members: £50.00
Members: Free
On the Ball: Staying Onside with Female Football Fans
Our second look at the impact of COVID-19 on the future of matchday football. This edition...
Non Members: £50.00
Members: Free
Game on: Taking the lead with young football fans
Our third look at the impact of COVID-19 on the future of matchday football. This edition focuses...
Non Members: £50.00
Members: Free
Open Goal: Winning strategies for football’s new match days
How will match day experiences change in the future and where do opportunities lie for brands,...
Non Members: £50.00
Members: Free
Christmas amidst the Crunch
Forty-four percent of Brits intend to have their Christmas shopping done before Black Friday and...
Non Members: £150.00
Members: Free
Q3 2022 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Media in Focus: Marketing effectiveness in the digital era
Addresses mass marketing, targeting and the status of paid media. Also investigates a range of...
By Les Binet and Peter Field
Non Members: Free
Members: Free
The Crisis in Creative Effectiveness
Peter Field's latest investigation into the IPA's databank of Effectiveness Award case studies...
By Peter Field
Non Members: Free
Members: Free
The Price of Success
The report defines the challenges, competitors, complexity and commercial reality facing...
Non Members: £25.00
Members: Free
Q4 2020 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q1 2021 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q2 2021 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Living with the Pandemic in October 2021
An internationally respected team of economists, Enders analysis has worked with the IPA and our...
By Enders Analysis
Non Members: Free
Members: Free
Q4 2021 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q1 2022 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q2 2022 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00