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Selling Creativity Short: Creativity and effectiveness under threat

Peter Field's investigation into the IPA's databank of Effectiveness Award case studies and The...

Non Members: Free

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Behavioural Economics in Action: Strategies and Insights from the IPA Effectiveness Awards

Offers new direction to creativity in agencies and helps agencies to better understand the...

Non Members: £25.00

Members: Free

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Effectiveness In Context

A manual for brand-building. Free digital copy, £25 member price for hard copy.

By Les Binet and Peter Field

Non Members: Purchase on Amazon

Members: Free

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The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies

Eagerly anticipated update of Marketing in the Era of Accountability, examining the impact of...

By Les Binet & Peter Field

Non Members: Purchase on Amazon

Members: £25

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Marketing in the Era of Accountability

Identifying the marketing practices and metrics that truly increase profitability.

By Les Binet, Peter Field

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Members: Free

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Advertising in a downturn

A report of key findings from an IPA seminar; It is important to maintain advertising and...

Non Members: £25.00

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COVID-19 and Premium Purchases (Survey Chart Pack)

A survey undertaken in April 2020 looking at UK purchasing habits during the COVID-19 outbreak.

Non Members: £175.00

Members: Free

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InTouch09: News Consumption

How and where are people getting their news? Which media and sources do they trust? What is the...

Non Members: £50.00

Members: Free

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Media in Focus: Marketing effectiveness in the digital era

Addresses mass marketing, targeting and the status of paid media. Also investigates a range of...

By Les Binet and Peter Field

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Members: Free

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The Crisis in Creative Effectiveness

Peter Field's latest investigation into the IPA's databank of Effectiveness Award case studies...

By Peter Field

Non Members: Free

Members: Free

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Q2 2020 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

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The Price of Success

The report defines the challenges, competitors, complexity and commercial reality facing...

Non Members: £75.00

Members: Free

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