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Document Page
A summary of the complex regulatory regime which applies to advertisements of food and drink high in fat, salt or sugar (“HFSS”).
Published
28 May 2025
This template is an example policy which sets out an agency’s expectations and standards regarding the use of generative artificial intelligence (“generative AI”), both for its own internal...
2 April 2024
In our various guidance notes for IPA members on the use of generative AI for advertising, we explain some of the potential pitfalls, give tips for agencies on using generative AI to help agencies...
How should agencies contract with clients if they might be using generative AI to create their ads? Much will depend on the discussions between the agency and client, their attitude to risk, the...
In October 2022, CAP toughened the rules for gambling ads, preventing them from including any content likely to be of "strong appeal" to U18s, instead of the narrower "particular appeal". Over a...
This latest update from the IPA Legal Team provides further information on the risks of AI use in advertising, and includes some template wording for an indemnity in order to protect agencies.
19 September 2023
A guide from the IPA Legal Team for agencies creating advertising around the Women’s Football World Cup and the Men’s Rugby World Cup.
1 August 2023
With generative AI use as with anything else, agencies need to balance innovation and creativity against the need to protect themselves against risk. We’ve set out some tips for agencies to...
26 May 2023
AI - grasp and manage the legal risks before you fully embrace the new tech for creative content. Right now, it is risky for agencies to be using AI-generated art or other AI-generated materials,...
18 April 2023
The Department for Health and Social Care has laid a Statutory Instrument (SI) amending the HFSS promotions and placement policy which confirms a twelve-month delay to the volume price promotion...
4 October 2022
Data ethics concerns how businesses decide to use data in ethical ways, over and above their legal obligations. Our short summary provides some further information.
17 August 2022
A short guidance note on how to avoid infringing World Cup rights when working for non-official sponsors.
16 August 2022
A brief explanation for agencies on why we’ve updated the data protection clauses for creative framework agreements and how to use them.
23 June 2022
A guidance note from the legal team on celebrating the Platinum Jubilee and using the Queen and the Royal Family in advertising.
5 May 2022
How to deal with Influencers and brand ambassadors to avoid misleading use of filters and production enhancement techniques.
9 February 2022
How to help navigate the pressure on agencies to ensure talent have a clean background in today’s cancel culture.
A guidance note from the legal team on advertising cryptocurrencies and non-fungible tokens (NFTs). Updated in January 2023 following several recent ASA rulings on NFT advertisements.
3 February 2022
A guidance note from the legal team on reusing tweets, memes and other social media posts, originally posted by others, in client advertising and on social media.
11 January 2022
Our short review of some of the key terms of the CCS contract.
16 April 2021
Richard Lindsay, IPA Director of Legal & Public Affairs, has prepared a summary explaining which key documents in the Campaign Solutions 2 Invitation to Tender (ITT) pack agencies might wish to...
19 March 2021
The Crown Commercial Service has now published a tender for its replacement Campaign Solutions framework, and announced that its Communications Marketplace tender will be open for applications in...
4 March 2021
A summary of the key points from the government’s consultation and evidence note, proposing to ban online HFSS ads in 2022.
19 November 2020
A short guide on what to look for in agency contracts because of the coronavirus.
23 March 2020
A guidance note from the IPA legal team to help agencies with marketing activities around the Tokyo Olympics.
13 March 2020
A short note to help agencies on advertising around this summer’s major sporting events.
15 May 2019
Christmas is a crucial time of year for agencies. With work beginning on Christmas campaigns many months in advance, we’ve prepared a list of commonly encountered seasonal issues. CAP has also...
31 October 2018
A one-page guidance note to help agencies with the GDPR privacy notice in the new Artist Declaration Forms.
18 May 2018
A guidance note to help agencies with marketing around the Football World Cup in Russia.
8 March 2018
We’re very aware that clients often ask agencies to agree to unreasonably lengthy payment terms. Here are some practical tips to help you ensure that your agency is paid quicker.
6 December 2017
A basic, practical introduction to data protection, including the steps any agencies not up to date with current law should take to help them become compliant. Visit our data protection hub for...
1 March 2017
A guidance note to help agencies with marketing around the Rio Olympics.
19 January 2016
The birth of a new member of the Royal Family is always cause for media excitement, and the desire to share in the collective joy of the occasion is likely to lead many clients to request “tactical...
18 March 2015
