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Knowledge Centre

Find publications, guides, reports, articles, videos, podcasts and more on all aspects of advertising

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HFSS Online Ad Ban Consultation – IPA Summary

A summary of the key points from the government’s consultation and evidence note, proposing to ban online HFSS ads in 2022.

  • Published

    19 November 2020

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Coronavirus and agency contracts

A short guide on what to look for in agency contracts because of the coronavirus.

  • Published

    23 March 2020

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Tokyo 2020 Olympics

A guidance note from the IPA legal team to help agencies with marketing activities around the Tokyo Olympics.

  • Published

    13 March 2020

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ICO Draft Direct Marketing Code Of Practice

A summary of the key points in the ICO’s draft code of practice.

  • Published

    13 February 2020

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IPA Legal Guidance Note: Criminal Finances Act 2017

A summary of Guidance on the Criminal Finances Act 2017.

  • Published

    8 July 2019

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Marketing Around 2019 Sporting Events

A short note to help agencies on advertising around this summer’s major sporting events.

  • Published

    15 May 2019

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IPA Bristows Brexit Guidance

The IPA’s Legal & Public Affairs team have commissioned this short paper from the law firm, Bristows, on Brexit issues of particular relevance to agencies.

  • Published

    16 November 2018

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Good tidings for compliant Christmas ads we bring - October 2018

Christmas is a crucial time of year for agencies. With work beginning on Christmas campaigns many months in advance, we’ve prepared a list of commonly encountered seasonal issues. CAP has also...

  • Published

    31 October 2018

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Artist's Declaration Forms and the GDPR Privacy Notice - May 2018

A one-page guidance note to help agencies with the GDPR privacy notice in the new Artist Declaration Forms.

  • Published

    18 May 2018

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FIFA World Cup 2018, Russia

A guidance note to help agencies with marketing around the Football World Cup in Russia.

  • Published

    8 March 2018

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Response to Article 29 WP Consent Guidance

The IPA’s response to the Art 29 Working Party’s Guidelines on Consent under the GDPR.

  • Published

    25 January 2018

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Negotiation Tips - Extended Payment Terms - December 2017

We’re very aware that clients often ask agencies to agree to unreasonably lengthy payment terms. Here are some practical tips to help you ensure that your agency is paid quicker.

  • Published

    6 December 2017

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EU Trade Mark Reform - December 2017

On 1 October 2017, a new Europe Union Trade Mark Regulation entered into force, which changes the criteria for registering unconventional marks. Here is a note on these changes and how they affect...

  • Published

    6 December 2017

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Beginner's Guide to Data Protection - March 2017

A basic, practical introduction to data protection, including the steps any agencies not up to date with current law should take to help them become compliant. Visit our data protection hub for...

  • Published

    1 March 2017

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Rio Olympics 2016

A guidance note to help agencies with marketing around the Rio Olympics.

  • Published

    19 January 2016

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The Consumer Rights Act 2015 - Sep 2015

The Consumer Rights Act 2015 is due to come into force on 1 October. It forms part of a series of wholesale changes to the UK’s consumer rights regime and clarifies the law on the supply of goods,...

  • Published

    25 September 2015

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Rugby World Cup 2015, England

A guidance note to help agencies with marketing around the Rugby World Cup in England.

  • Published

    6 July 2015

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Advertising and the Birth of a Royal Baby - March 2015

The birth of a new member of the Royal Family is always cause for media excitement, and the desire to share in the collective joy of the occasion is likely to lead many clients to request “tactical...

  • Published

    18 March 2015

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Legal Guidance on Clearance Issues - The Use of Buildings and Public Monuments

When deciding whether to use a flag in an advertisement, you need to consider various issues, such as whether the flag is protected by intellectual property rights, whether the territories in which...

  • Published

    24 August 2014

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Legal Guidance on Clearance Issues - The Use of Currency

When deciding whether to use currency in an advertisement, you need to consider various issues. Use of currency that is, or was recently, in circulation is likely to amount to use of a copyright...

  • Published

    7 August 2014

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Legal Guidance on Clearance Issues - The Use of Flags

When deciding whether to use a flag in an advertisement, you need to consider various issues, such as whether the flag is protected by intellectual property rights, whether the territories in which...

  • Published

    7 August 2014

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FIFA World Cup 2014, Brazil

A guidance note to help agencies with marketing around the Football World Cup in Brazil.

  • Published

    31 March 2014

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Commonwealth Games 2014, Glasgow

A guidance note to help agencies with marketing around the Commonwealth Games in Glasgow.

  • Published

    14 February 2014

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Sochi Winter Olympics 2014

A guidance note to help agencies with marketing around the Winter Olympics in Sochi.

  • Published

    6 February 2014

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Changes to Consumer Rights Regime

Extensive changes are due to be made to consumer law in the UK which will affect how businesses deal with consumers. Two key elements are: (i) the UK’s Consumer Rights Bill (the “Bill”) a first...

  • Published

    4 February 2014

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ICO Direct Marketing Guide 2013

The Information Commissioner’s Office, which has responsibility for enforcing data protection laws in the UK, has issued specific guidance on direct marketing to help organisations comply with the...

  • Published

    16 December 2013

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Late Payment of Commercial Debts Regulations 2013

The unwelcome trend of late payment by clients has had a lot of press recently. Much has been said about how unreasonable it is of clients to delay paying their agencies and the knock-on effect...

  • Published

    25 July 2013

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CAP Code Compliance Issues for Marcomms in Twitter

In 2010, the Office of Fair Trading began to apply existing consumer protection law to social media, with a high profile enforcement action involving a commercial blogging network operator it...

  • Published

    5 July 2012

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Top Level Guidelines on Privacy/Cookie Policies

This note aims to give guidance as to how agencies might deal with the new cookie laws from a practical perspective, and includes some example wording for a "cookies" clause to feature in a website...

  • Published

    17 June 2011

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The Bribery Act 2010

The government’s new guidance on the Bribery Act, which is now due to come into force on 1 July 2011, raises two main issues for agencies: hospitality, and putting adequate procedures in place to...

  • Published

    12 April 2011

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Bribery Act 2010 - detailed advice for in-house lawyers

The IPA Legal Team has issued a specific guidance note, aimed at in-house lawyers, regarding the Bribery Act which comes into force in April 2011.

  • Published

    12 January 2011

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Bribery Act 2010 - general advice

The IPA Legal Team has issued a general guidance note regarding the Bribery Act which comes into force in April 2011.

  • Published

    12 January 2011