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Knowledge Centre

Find publications, guides, reports, articles, videos, podcasts and more on all aspects of advertising

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Infographic: Guilty Pleasures

What are the country's top Guilty Pleasures and Vices? And which consumer group is most likely to indulge in retail therapy, screen time or fast food?

  • Published

    12 August 2019

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Infographic: Freshers

From social media use and planning gaps years to pre-university purchases, here are five things you should know about freshers.

  • Published

    8 July 2019

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Infographic: Women's Sport

From the Women's World Cup, to broadcasting and barriers to progress here are five things you should know about Women's Sport.

  • Published

    12 June 2019

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Infographic: Dads

A fresh mix of proprietary data and qualitative insight, covering the key economic and social indicators of this consumer group.

  • Published

    15 May 2019

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Gen Z Infographic

The culture, issues, priorities, most and least important things in the lives of young people aged 16-23.

  • Published

    17 April 2019

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Five things you should know about: Challenger Banks

The IPA Insight Centre provides research, analysis and statistics to help agencies with their new business pitches, campaign planning, competitor reviews, internal brainstorming and idea generation.

  • Published

    5 March 2019

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IPA Insight Infographic:       The Rise of Veganism 

The IPA Insight Centre provides research, analysis and statistics to help agencies with their new business pitches, campaign planning, competitor reviews, internal brainstorming and idea generation.

  • Published

    29 January 2019

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Highlights from the 2018 AI Radar

Throughout 2018 to support IPA President Sarah Golding’s Magic and the Machines agenda the IPA Insight Centre produced quarterly AI Radars, providing valuable insights into the attitudes of the...

  • Published

    6 December 2018

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Five things you need to know about: Students

The IPA Insight Centre provides research, analysis and statistics to help agencies with their new business pitches, campaign planning, competitor reviews, internal brainstorming and idea...

  • Published

    3 December 2018

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IPA Insight Infographic: Online Christmas Shopping

The IPA Insight Centre provides research, analysis and statistics to help agencies with their new business pitches, campaign planning, competitor reviews, internal brainstorming and idea generation.

  • Published

    27 November 2018

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IPA Insight Infographic: Esports

The IPA Insight Centre provides research, analysis and statistics to help agencies with their new business pitches, campaign planning, competitor reviews, internal brainstorming and idea generation.

  • Published

    15 October 2018

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IPA Insight Infographic: IPA Effectiveness Awards 2018

The IPA Insight Centre provides research, analysis and statistics to help agencies with their new business pitches, campaign planning, competitor reviews, internal brainstorming and idea generation.

  • Published

    17 September 2018

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IPA Insight Infographic: The Rise of Clicktivism

The IPA Insight Centre provides research, analysis and statistics to help agencies with their new business pitches, campaign planning, competitor reviews, internal brainstorming and idea generation.

  • Published

    20 August 2018

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IPA Insight Infographic: Staycations

The IPA Insight Centre provides research, analysis and statistics to help agencies with their new business pitches, campaign planning, competitor reviews, internal brainstorming and idea generation.

  • Published

    13 August 2018

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IPA Insight Infographic: Plastic pollution

The IPA Insight Centre provides research, analysis and statistics to help agencies with their new business pitches, campaign planning, competitor reviews, internal brainstorming and idea generation.

  • Published

    16 July 2018

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IPA Insight Infographic: Getting fit for summer

The IPA Insight Centre provides research, analysis and statistics to help agencies with their new business pitches, campaign planning, competitor reviews, internal brainstorming and idea generation.

  • Published

    11 June 2018

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IPA Insight Infographic: World Cup Fans

The IPA Insight Centre provides research, analysis and statistics to help agencies with their new business pitches, campaign planning, competitor reviews, internal brainstorming and idea generation.

  • Published

    9 April 2018

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IPA Insight Infographic: Artificial Intelligence

The IPA Insight Centre provides research, analysis and statistics to help agencies with their new business pitches, campaign planning, competitor reviews, internal brainstorming and idea generation.

  • Published

    12 March 2018

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IPA Insight Infographic: The World of Audio

The IPA Insight Centre provides research, analysis and statistics to help agencies with their new business pitches, campaign planning, competitor reviews, internal brainstorming and idea generation.

  • Published

    20 February 2018

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IPA Insight Infographic:         The Consumer at Chinese New Year

The IPA Insight Centre provides research, analysis and statistics to help agencies with their new business pitches, campaign planning, competitor reviews, internal brainstorming and idea generation.

  • Published

    8 January 2018

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IPA Insight Infographic: Winter holidays

The IPA Insight Centre provides research, analysis and statistics to help agencies with their new business pitches, campaign planning, competitor reviews, internal brainstorming and idea generation

  • Published

    12 December 2017

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Five things you need to know about: Engineered Empathy

The IPA Insight Centre provides research, analysis and statistics to help agencies with their new business pitches, campaign planning, competitor reviews, internal brainstorming and idea generation.

  • Published

    13 November 2017

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Five things you need to know about: Voice Assistants

The IPA Insight Centre provides research, analysis and statistics to help agencies with their new business pitches, campaign planning, competitor reviews, internal brainstorming and idea generation.

  • Published

    16 October 2017

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Five things we've learnt about: Premier League fans

The IPA Insight Centre provides research, analysis and statistics to help agencies with their new business pitches, campaign planning, competitor reviews, internal brainstorming and idea generation.

  • Published

    14 August 2017

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Five things you need to know about: Homeowners

The IPA Insight Centre provides research, analysis and statistics to help agencies with their new business pitches, campaign planning, competitor reviews, internal brainstorming and idea generation.

  • Published

    10 July 2017

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Five things you need to know about: Agelessness

The IPA Insight Centre provides research, analysis and statistics to help agencies with their new business pitches, campaign planning, competitor reviews, internal brainstorming and idea generation.

  • Published

    12 June 2017

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IPA Insight Infographic: Gardening

The IPA Insight Centre provides research, analysis and statistics to help agencies with their new business pitches, campaign planning, competitor reviews, internal brainstorming and idea generation.

  • Published

    15 May 2017

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Five things you need to know about: Pets

The IPA Insight Centre provides research, analysis and statistics to help agencies with their new business pitches, campaign planning, competitor reviews, internal brainstorming and idea generation.

  • Published

    10 April 2017

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IPA Insight Infographic: 100 years of British Advertising

IPA Insight provides research, analysis and statistics to help agencies with their new business pitches, campaign planning, competitor reviews, internal brainstorming and idea generation.

  • Published

    8 March 2017

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IPA Insight Infographic: Valentine's Day

The IPA Insight Centre provides research, analysis and statistics to help agencies with their new business pitches, campaign planning, competitor reviews, internal brainstorming and idea generation.

  • Published

    13 February 2017