Publications & Reports

Essentials studies and insights, free or discounted for members to download.

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Look out

The advertising guide for a world that's turning inwards. Digital acceleration will make brand...

By Orlando Wood

Non Members: £55.00

Members: £40.00

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Living with the Pandemic in October 2021

An internationally respected team of economists, Enders analysis has worked with the IPA and our...

By Enders Analysis

Non Members: Free

Members: Free

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Return to the Office

Eighty-nine per-cent of UK employees would be happiest with a fully flexible approach to...

Non Members: £99.00

Members: Free

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Insights from the 2020 IPA Effectiveness Awards

Analysis and lessons from the 2020 IPA Effectiveness Awards.

Non Members: ---

Members: Free

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Trend Perspective: Travel & Tourism

The outlook for tourism in 2020. We update our travel trends for the new decade to consider what...

Non Members: £50.00

Members: Free

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Lemon

Using a unique mix of neuroscience, cultural history and advertising research, the study shows...

By Orlando Wood

Non Members: £50.00

Members: £25.00

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The Crisis in Creative Effectiveness

Peter Field's latest investigation into the IPA's databank of Effectiveness Award case studies...

By Peter Field

Non Members: Free

Members: Free

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Marketing in the Era of Accountability

Identifying the marketing practices and metrics that truly increase profitability.

By Les Binet, Peter Field

Non Members: Free

Members: Free

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The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies

Eagerly anticipated update of Marketing in the Era of Accountability, examining the impact of...

By Les Binet & Peter Field

Non Members: £50.00

Members: £25.00

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Effectiveness In Context

A manual for brand-building. Free digital copy, £25 member price for hard copy.

By Les Binet and Peter Field

Non Members: Digital free, hardcopy £25

Members: Free

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Effective marketing strategies for automotive brands

Explores lessons and insights for the automotive industry from 51 IPA Effectiveness Awards papers...

Non Members: Free

Members: Free

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Selling Creativity Short: Creativity and effectiveness under threat

Peter Field's investigation into the IPA's databank of Effectiveness Award case studies and The...

Non Members: Free

Members: Free

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Media in Focus: Marketing effectiveness in the digital era

Addresses mass marketing, targeting and the status of paid media. Also investigates a range of...

By Les Binet and Peter Field

Non Members: Purchase on Amazon

Members: Free

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Advertising Works 16

Showcases 18 successful 2007 IPA Effectiveness Awards cases papers, and offers key insights by...

Non Members: £60.00

Members: £52.00

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Advertising Works 17

Study 23 prize winning 2008 IPA Effectiveness Awards case papers, supported by new learning...

Non Members: £60.00

Members: £52.00

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Advertising Works 18

16 prize winning 2009 IPA Effectiveness Awards case papers including Halifax, Morrisons and...

Non Members: £60.00

Members: £52.00

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