Publications & Reports

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

UK companies revise their marketing budgets up to strongest levels in almost a decade.

New IPA-commissioned data revealing the mental health support that UK employees are aware of and...

This report is combining data from GenM Euromonitor and CIPD data, and additional qualitative...

Almost two-thirds of UK adults will be cutting back their Christmas spending this year due to the...

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

As the cost of living continues to bite, consumers are increasingly looking to rent, repair and...

Who is streaming TV and video and when do they do it? Read all about it in our latest InTouch...

One of the striking findings of this report is the changing nature of the relationship between...

Following on from the success of our Making Sense: The Commercial Media Landscape (Second...

The second IPA TouchPoints report highlights the growing gap between how younger and older...

A TouchPoints data report to help planners and advertisers to better understand the commercial...

An IPA Insight Pulse poll exploring consumer attitudes towards the upcoming FIFA 2022 World Cup,...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

From virtual fitness to workplace wellbeing, we present a fresh selection of key trends impacting...

Forty-four percent of Brits intend to have their Christmas shopping done before Black Friday and...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

From financial lives to consumer behaviours, who are the High Net Worth Individuals of 2022?

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Who are eco-conscious consumers and how do they think we should be tackling the climate crisis?

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

An internationally respected team of economists, Enders analysis has worked with the IPA and our...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Eighty-nine per-cent of UK employees would be happiest with a fully flexible approach to...

This chart deck comprises a selection of results from a survey exploring public attitudes to...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

COVID-19 has put pharma back in the spotlight – giving birth to and boosting an eclectic mix of...

How has media consumption across video, audio, and gaming changed during lockdown? Read all about...

From luxury purchases to digital influences, what defines affluent consumers in 2021?

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

How will match day experiences change in the future and where do opportunities lie for brands,...