A report of key findings from an IPA seminar; It is important to maintain advertising and communications expenditure in a downturn, as cutting budgets will only be profitable in the short-term and ultimately the brand will emerge much weaker.
These are just some of the findings from this IPA report, the result of an IPA seminar held (4 March 2008) with leading consultancies from Millward Brown; a leading UK provider of brand and consumer data, Data2Decisions.