Advertising Works 12

Advertising Works 12 contains the strategies behind 23 of the UK's most successful brands compiled in one book from the award-winning case studies from the prestigious 2002 IPA Effectiveness Awards. These include: Jamie Oliver's Sainsbury's and Gary Lineker's Walkers Crisps campaigns as well as winning entries from Hovis, Domino's Pizza, Volkswagen, Skoda, Police Recruitment and the Grand Prix winning Barnardo's. Members receive a 15% discount on this product.

Advertising Works 12