Advertising Works 14

The Advertising Works 14 book showcases 23 imaginative, successful campaigns produced by small-to-medium sized agencies. The case studies are the main prize winners at the IPA's Effectiveness Awards 2005, the new competition for UK agencies with incomes up to £20 million. Like previous IPA Effectiveness Awards, each case study describes the objectives of the campaign, its strategy, media thinking and execution. Members receive a 15% discount on this product.

Advertising Works 14