Advertising Works 15

Advertising Works 15 features the 22 case studies that won the top prizes at the 2006 IPA Effectiveness Awards - the world's most prestigious and rigorous effectiveness competition. For the first time, the book also includes valuable analysis and advice from leading experts in the marketing communications business. There are chapters on creativity, media thinking and communications strategy by Laurence Green, Iain Jacob and Neil Dawson. Members receive a 15% discount on this product.

Advertising Works 15