Advertising Works 18

Advertising Works 18 is edited by Andy Nairn and showcases 16 prize winning 2009 IPA Effectiveness Awards case papers including British Heart Foundation, Halifax, Knorr, Maximuscle, Morrisons and Slendertone. Also includes chapters on why share of voice matters, the role of behavioural economics in advertising, big lessons from small budgets and how to write an effectiveness paper. Members receive a 15% discount on this product.

Advertising Works 18