Advertising Works And How

Advertising Works And How sets out the winning communications strategies for business. The report guides the reader through 13 Grand Prix winners and reveals what makes these campaigns so successful.

Advertising Works And How

This report helps marketers and their agencies answer three crucial questions:

  • How does advertising work?
  • How should our advertising work?
  • What can we learn from other brands in similar situations?

The report also provides modern marketers with profitable strategies for tackling core business issues - from the basics of launching and revitalising brands 'adding value', organisational engineering and market manipulation.

Members recieve a 15% discount on this product.