Whether you need help with a new business pitch, market research advice or an internal brainstorm, you’ve come to the right place.
Practical resources to facilitate IPA President Josh Krichefski's ‘People First’ agenda - to boost the overall health and wealth of the agency business.
What the advertising industry can learn about clear and concise communication.
A practical resource to help agencies make meaningful change in their diversity and inclusion journeys.
2021 Edition
Updated for 2021, our Audience Profiles contain a fresh mix of proprietary data and qualitative insight, covering the key economic and social indicators of a given consumer group. This edition focuses on those aged 35-54 (Generation X).