COVID-19 and Premium Purchases (Survey Chart Pack)

Research results by the IPA Insight team

A survey undertaken in April 2020 looking at UK purchasing habits during the COVID-19 outbreak.

More than half of the UK report to having purchased premium goods and services during the coronavirus outbreak and lockdown period. But which demographics are most likely to have done so, what types of premium good and services have they bought, and what were the reasons behind choosing a premium option? (Survey undertaken 9 April 2020).