IPA Insight Conference Cut - Trending 2019

Conference Cuts are designed to distil the key takeaways from noteworthy conferences into a quick-read report format. The key purpose of these reports is to provide readers with a short summary of some of the more thought-provoking themes and presentations that emerged throughout the course of an event.

In late November 2018, the Insight team spent the day at Kings Place for Foresight Factory’s annual Trending conference, where we heard about key consumer trends for the year ahead.

In this short report we cover three learnings we took away from the day:

  • how to keep up with an increasingly critical audience
  • pay more attention to wellbeing
  • break through the noise to address emerging consumer needs