44 Club: The Aspiration Window

Webinar recording

For the past three years, Reach Solutions and house51 have been using groundbreaking techniques from the world of cognitive and social psychology to reveal how people working in advertising and marketing unconsciously interpret and experience the world differently to mainstream audiences. So this begs the question - can adland really understand mainstream aspirations?

Andrew Tenzer and Ian Murray present their research into this - carried out both before and during the pandemic - before discussing their findings with Orlando Wood, Chief Innovation Officer, System1.

44 Club: The Aspiration Window from The IPA on Vimeo.

Download the full Aspiration Window Report