When the going gets tough, we keep the tough going

IPA. The power behind the practitioners.

In the face of adversity, we’ve never been prouder of our members. As the world has been turned upside down by the Covid-19 pandemic, you’ve enhanced our industry’s reputation for creativity and resourcefulness and clients have come to recognise the value you bring to their businesses even more keenly.

Our role has been to back you with a raft of extra support measures to make membership of the IPA more relevant and effective than ever before.

So if you’re reading this and you aren’t a member, you might want to know what exactly we’ve been doing – on top of all the help and support you’d enjoy in any ‘normal’ year.  

  • We provided free access for six months to our full suite of professional development courses and qualifications, so that lots more members could get involved in our learning programme than ever before.
  • We’ve done away with charges for all our events from 1 April 2020 until the end of the year, including annual bestsellers like EffWorks and the Business Growth Conference. We also put on special webinars, including six on the Government’s emergency measures with experts from Moore Kingston Smith. All in all, we’ve put on 57 events since April, attracting over 12,000 people.
  • We’ve worked hard to keep our members up-to-date and inspired via our website, our regular newsletter and Director General Paul Bainsfair’s weekly senior management email briefings. Some of our thought leadership publications have been freely available, too.
  • We’ve done our best to keep in touch with our members all around the UK via a programme of Zoom calls to answer their questions and build a sense of community.
  • We’ve continued to bang the drum for investing in advertising during a recession. The print campaign we’ve run this year in the Financial Times, to help business leaders understand the importance of long-term marketing investment, has struck a chord with clients and agencies alike.
  • And last, but by no means least, we’ve dug deep into our pockets to offer all members a one-off Covid Credit worth 25% of their paid 2020 subscription, which they can offset against the cost of their IPA membership in 2021.

All of this underlines our continuing resolve to stand alongside our members, whatever the world throws our way.

As thoughts turn to recovery and re-building brands, businesses and economies, we will continue to do so in 2021.  If like so many of the UK’s agencies, from across the spectrum of disciplines, you think this is something worth being part of, contact us today (membership@ipa.co.uk) and find out more about IPA membership.

Contact membership@ipa.co.uk
Last updated 04 December 2020
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IPA.

The power behind the practitioners.