BJL London

We work with brands – often challenger brands and nearly always brands in transition – to help them stand out and be successful in today’s world. Where consumers are being bombarded and both brands and budgets are under increasing pressures. A cluttered marketing landscape means campaigns can lack focus and therefore impact, the resultant campaigns we call ‘scattered marketing’. We believe So we’ve evolved a way of working to help brands grow, thrive and win in these conditions. We start by identifying the ‘Brand Enemy’. Overcome this and it’ll have the greatest impact on your brand’s success. Next comes your ‘Rally Cry’ – a simple, rousing articulation of how your brand can take on your enemy. Defining the Rally Cry inspires clear, purposeful ways to tell your story. It steers the way the brand behaves, makes brand experiences more meaningful and provides a filter to focus marketing efforts.

Sector Experience

  • Agriculture/Livestock/Fisheries
  • Charities
  • Clothing/Accessories
  • Home improvements/DIY goods
  • Drink
  • Entertainment/Leisure
  • Financial services
  • Food
  • Gardening products
  • Household
  • Business/Industrial
  • Automotive
  • Property
  • Retail
  • Travel/Transport
  • Domestic appliances
  • Health/Social Services
  • Heating/Cooling appliances
  • Photographic
  • Technology
  • Mobile

Our Clients

  • Asda
  • Beaverbrooks
  • Caterpillar
  • Children in Need
  • Eurocamp
  • Florette
  • Co-Operative Bank
  • Morris Homes
  • Marshall
  • PureGym
  • Foxy Bingo
  • Pilkington Glass
  • Ronseal
  • Sherwin Williams
  • Skipton
  • Subaru Europe
  • Dr Schar
  • Snowdonia Cheese
  • Swinton Insurance
  • Whyte & Mackay
  • BASF
  • Knauf Insulation
  • Craghoppers
  • Thomas cook
  • Fike
  • Cotton Traders
  • John Hogg

People

Paul Bentley

Managing Director

Other Accreditation

CPD Gold

ISO9002

ISO90012

Group

Tribe Global