We’re Cheil London. Based in the heart of Bankside’s growing creative community – and just a stone’s throw from the Tate Modern – we’re a 140-strong group of thinkers and tinkerers who make things that move. We build campaigns. Shops. Robots. One-of-a-kind experiences. Anything that will help transport people, brands and products. And always rooted in digital innovation. It’s an approach that’s seen us partnering with the likes of Etihad Airways, Absolute, Lego, Coca-Cola, Samsung and Jaguar Land Rover, creating enduring ideas for any market – and within any medium. Alongside traditional TTL work, we’ve got plenty of experience in shopper marketing,experiential, social and sponsorship – with awards to show for it, too. In the past few years we’ve earned our share of Cannes Lions, Clios, POPAIs and Kinsale Sharks. As part of Cheil Worldwide, Cheil London plays its part in one of the world’s biggest agency networks – comprising 48 offices in 42 countries globally.

Sector Experience

  • Charities
  • Clothing/Accessories
  • Drink
  • Financial services
  • Household
  • Telecoms
  • Automotive
  • Retail
  • Electrical goods
  • Travel/Transport
  • Utilities
  • Domestic appliances
  • Footwear
  • Technology

Our Clients

  • Samsung Electronics
  • EithadAirways
  • LEGO
  • The Women's Equality Party
  • Absolut Vodka
  • Pernod Ricard
  • Coca-Cola
  • Thomas Pink
  • ASDA (George.com)
  • Samsonite (American Tourister)
  • Jaguar Land Rover
  • Descente
  • Crocs



Malcolm Poynton

Global Chief Creative Officer

Jason Capra

Managing Partner


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We are Cheil. We were born in South Korea in 1973 and today, we're one of the world's leading marketing solutions agencies. Innovation and agility are in our DNA, and our Korean heritage means we see the world differently. We believe the best ideas will move seamlessly across channels, platforms, devices and media - they should move people, move brand and move products. More than anything though, they should move the world. So our ambition is to deliver Agile Ideas via our global network of full-service advertising capabilities, with specialism in shopper marketing, experiential, social, PR and sponsorship. Digital is integrated into everything we do, helping us take ideas wherever they need to go. It's an ethos that helps us provide the vision and strategy to drive enduring ideas in any market, within any medium. And all with a core mission to deliver agile futures for brands.

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