We’re dentsu X, the newest agency within the Dentsu Aegis Network. We’ve been created with a mandate to do new types of work.

We’re actively avoiding labels but if we have to use one, we’d describe ourselves as a full-service media agency. 

dentsu X launched in July 2019, following the purposeful union of four distinct and highly awarded agencies: Fetch (mobile marketing) 360i (digital creative) iCUC (social media marketing) and dentsu media (media planning).

Today, we are a team of 200 strategic planners, creatives, developers and channel specialists, happily housed under one roof.

We agitated for this union because we believed it was necessary. We believe in the power of diverse thinking, the thirst for new ideas, and the need for fast and agile working processes to help solve any client challenge.

Our Capabilities

  • Affiliate Marketing
  • Communications Planning
  • Creative
  • Data Analysis
  • Design
  • Digital Marketing
  • Direct Marketing
  • Media Buying
  • Media Planning
  • Outdoor
  • Mobile
  • Research
  • Search
  • Social
  • Sponsorship
  • Strategic Planning

Sector Experience

  • Automotive
  • B2B
  • Baby goods
  • Charities
  • Clothing/Accessories
  • Drink
  • Education
  • Electrical goods
  • Entertainment/Leisure
  • Financial services
  • Food
  • Footwear
  • Luxury goods
  • Mobile
  • Retail
  • Technology
  • Travel/Transport
  • Travel & Leisure

Our Clients

  • ACCA 
  • Action Aid 
  • Alzheimer's Society 
  • Aman Resorts 
  • Battersea Dogs & Cats Home 
  • BBC 
  • Bennetts 
  • CBBC 
  • Ecco 
  • Esure 
  • Footlocker 
  • giffgaff 
  • Future Learn 
  • Heineken 
  • Honda 
  • HTC 
  • IOC 
  • Jaguar Land Rover 
  • John Lewis Insurance 
  • Le Creuset 
  • Lidl 
  • Lululemon 
  • Macmillan 
  • Marmalade 
  • Mind 
  • Next 
  • NHS Choices 
  • NSPCC 
  • Parkinson’s 
  • Pistonhead’s 
  • Scope 
  • Shiseido 
  • Shop Direct 
  • Sony 
  • South Western Rail 
  • Square 
  • STX 
  • Sue Ryder 
  • Suisse 
  • Time to Change 
  • Unite Students 
  • United Airlines 
  • Upfield 
  • Which 
  • World Remit 

Awards

People

Patrick Affleck

Chief Executive Officer

Anna Blackwell

Client Managing Director

Kimberly Berkin

Client Managing Director

Dan Wilson

Global Head of Data

Amy Watt

Chief Strategy Officer, dentsu X

Other Accreditation

  • ISO14001 Accredited

Group

Dentsu Aegis Network