We believe we are obliged, both morally and commercially, to make the world more interesting. We believe that the most powerful advertising ideas are ‘never finished’ because they create an open-ended and enduring legacy for the brand. And above all, we believe in treating each other like decent human beings.
However much success we enjoy, however famous the ideas we create become, we will never sit back and say ‘we’ve cracked it’. With the world evolving at such breakneck speed, it’s not an option. Our only option is to be agile, to embrace the shifting landscape and to do our level best to stay ahead of things. Whether we’re adapting to the latest social platform, a piece of whizz-bang technology, or a seismic shift in our industry, we will never be the finished article. Being in a constant state of ‘never done’ is certainly a challenge. But for us, it also happens to be the most exciting opportunity in the world.
Chief Creative Officer
Chief Executive Officer
Head of Strategy
Executive Vice President
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