Matterkind (previously Cadreon) is a committed and uniquely resourced partner, leading the media world away from billions of opaque impressions to the right number of conscious connections. Matterkind offers an expanded and enhanced suite of addressable activation solutions and advisory services, taking a people-first and ethical approach to engaging audiences and driving meaningful real business outcomes both across and within channels.
The promise of Matterkind is the third step in a transformation that leverages the strategic data assets of Acxiom and the market leading technology applications of Kinesso to deliver an audience-centric set of addressable activation and management solutions across the media ecosystem. In leveraging Kinesso and Acxiom, Matterkind can drive results that are smarter, faster and more efficient.
Matterkind’s AI-fueled optimization engine centers on audience, irrespective of channels, which allows for only touchpoints that matter. Matterkind operates in over 70 markets worldwide.
Managing Director of UK and Ireland
Interpublic Group is a global provider of marketing solutions. With 54,000 employees in all major world markets, our companies specialize in advertising, digital marketing, communications planning, media, public relations and specialty marketing.