It’s easier to complicate than to simplify. But simple thoughts prompt the strongest response. That’s why Brutal Simplicity of Thought is our thing. We simplify as much as possible. Then we simplify some more, using analysis and insight to reduce a complex problem to the most persuasive solution. Complexity is a modern day affliction. Brutal Simplicity of Thought is therefore a painful necessity.
UK Group Chairman
Head of Film
Global Chief Strategy Officer
M&C Saatchi (advertising), M&C Saatchi Merlin (talent management), M&C Saatchi Mobile (media and production), M&C Saatchi PR, M&C Saatchi Sport & Entertainment (sponsorship and activation), M&C Saatchi Clear (marketing consultancy), M&C Saatchi Shop (retail & e-commerce), LIDA (direct and digital marketing), The Source (research and insight), Blue 449 (media planning and buying), RE: (brand design), Human Digital (social listening)
The IPA has partnered with Little Black Books to present agency news on our members profile pages.