The Specialist Works

The Specialist Works is the only independent international performance media agency, specialising in the offline acquisition of online customers.

We employ 140 people, with offices in the UK, USA, Germany and Ireland, and partners in most major territories including Australia, Europe and Canada.

TSW is all about delivering ‘extraordinary brand performance’. Unlike the big networks, TSW is free of trading constraints, and unlike independents, TSW is truly international, which matters to fast-growth e-commerce clients more than ever. We don’t ever stand still; constantly evolving better ways to plan and buy media. We don’t think in terms of just response or brand; that’s why TSW owns the conversation around ‘brand performance' – our unique planning perspective. We improve clients’ performance by understanding their customers’ journeys, how they need to influence them and how this should change their wider media strategy. We are the optimum performance network for growth.

Sector Experience

  • Charities
  • Clothing/Accessories
  • Financial services
  • Food
  • Retail
  • Travel/Transport
  • Photographic
  • Mobile

Our Clients

  • Scottish Friendly
  • Ocado
  • RSPB
  • Multiyork
  • Screwfix
  • World Wide Fund for Nature (WWF)
  • Age UK
  • Voyage Prive
  • Leo Vegas
  • Tombola
  • Hello Fresh
  • Graze
  • Clash of Kings
  • OVO Energy
  • Mr Green
  • Hotels Combined
  • Hurtigruten
  • Boden
  • Charles Tyrwhitt
  • Animal Friends Insurance
  • Toolstation



Parry Jones


Richard Downey

Global New Business Director - Mobile

Aparna Bangur

Creative Strategy Director

Tom Wilson

Operations Director

Matthew Pover


Matt Whelan

Digital Strategy Director

Martin Woolley


Verity Brown

Associate Director - Planning


CPD Gold

Other Accreditation