We work with brands – often challenger brands and nearly always brands in transition – to help them stand out and be successful in today’s world. Where consumers are being bombarded and both brands and budgets are under increasing pressures.
A cluttered marketing landscape means campaigns can lack focus and therefore impact, the resultant campaigns we call ‘scattered marketing’. So we’ve evolved a way of working to help brands grow, thrive and win in these conditions. We start by identifying the ‘Brand Enemy’. Overcome this and it’ll have the greatest impact on your brand’s success.
Next comes your ‘Rally Cry’ – a simple, rousing articulation of how your brand can take on your enemy. Defining the Rally Cry inspires clear, purposeful ways to tell your story. It steers the way the brand behaves, makes brand experiences more meaningful and provides a filter to focus marketing efforts. More importantly, when we have that Rally Cry focus, we all pull in the same direction and great things happen.
Head of Planning
Commercial Planning Director