Make culture work for you.

Apply cross-cultural insights to your business strategy and creativity for real competitive advantage.

Culture is made by people for people. It’s about ideas, customs and behaviours. Culture is constantly evolving, and it does so in real time, everywhere. We draw upon the expertise of over 2,900 in-market specialists in over 120 countries to unearth cultural differences and insights, and turn them into opportunity.

We understand and apply cultural differences, drive relevance, optimise delivery and enhance local engagement with your customers and within your organisation.

We believe in human intelligence, diversity and inclusion. By people for people.

Proud to be women-owned, we are WEConnect certified.

Our Capabilities

  • Business Consultancy
  • Data Analysis
  • Digital Marketing
  • Research
  • Strategic Planning

Sector Experience

  • Agriculture/Livestock/Fisheries
  • Arts/Culture
  • Automotive
  • Baby goods
  • Business/Industrial
  • B2B
  • Charities
  • Clothing/Accessories
  • Cosmetics/Toiletries
  • Domestic appliances
  • Drink
  • Education
  • Electrical goods
  • Employment
  • Engineering
  • Entertainment/Leisure
  • Financial services
  • Food
  • Footwear
  • Fuel
  • Gardening products
  • Government departments
  • Haberdashery
  • Health/Social Services
  • Heating/Cooling appliances
  • Home improvements/DIY goods
  • Hospitality & Entertainment
  • Household
  • Luxury goods
  • Media
  • Mobile
  • Office Equipment
  • Online Services
  • Pet care
  • Pharmaceuticals
  • Professional Services
  • Photographic
  • Property
  • Retail
  • Sports/Adventure
  • Technology
  • Telecoms
  • Tobacco goods
  • Travel & Leisure
  • Travel/Transport
  • Utilities

Our Clients

  • Accor Hôtels
  • Cointreau
  • Devialet
  • Hager
  • Hyatt
  • L'Oréal
  • Luxe
  • Maserati
  • Orange
  • Planon
  • Rémy Martin
  • Sanofi
  • Sony
  • Ubisoft
  • Urban Decay

People

Melanie Chevalier,

Founder and CEO

Ramona Harris,

Managing Director

Julia Locatelli

Client Services Director